Working with big brands has been a mixed bag for Gmoney.
Even though the famous NFT collector sees opportunities for collaboration and creativity, he admits that bigger companies often have trouble changing quickly in the fast-paced NFT arena.
“There are certain things a legacy brand can’t do that a crypto-native brand can,” he said. “I can do stuff that a major brand can’t do because they’re too big.”
crypto-native community
He thinks the key to successful brand partnerships is to be “as crypto-native as possible” while keeping in mind the company’s goals and key performance indicators (KPIs).
Still, not all brands are willing to listen and work, so he stays away from relationships that don’t help him.
“A lot of times brands come in and want to bring you on as an advisor just so they have somebody to blame if something goes wrong,” said Gmoney. “They don’t necessarily want to listen to you, and those aren’t the partnerships that I want to be a part of.”
Lastly, he thinks that the NFT space is still driven by experimentation and iteration, and that businesses that take this approach will do the best.
“People in the community know I’m not going to get everything right. You’re going to learn, reiterate, and hopefully come back with something better,” he added.
The story must be “owned” by the people who make it.
In Gmoney’s idea the NFT world is always changing, and even a bear market can’t stop it. They also say that the market today is a chance to encourage innovation in the area by putting the focus on what producers want.
“Creators really need to take back the narrative and own it,” he said. “The marketplace has nothing to trade without creators.”
Gmoney thinks that NFTs will become more exclusive and hard to get, like luxury goods. “The wallets that pay creator royalties get high-level access to further drops—since everything is on-chain, you can track this.”
His idea goes further than the current NFT market, with a focus on rebuilding OpenSeas and Blurs to meet different needs.
He put this idea into action with 9dcc, his Web3 premium brand marketplace, where buyers can buy assets knowing that creator royalties are paid and there are no marketplace fees.
Gmoney wants to change the NFT market by giving creators more control over their work and meeting their needs.
He said, “I don’t have a marketplace to make money, I have a marketplace for my ecosystem.”
Who is Gmoney?
For many years, Gmoney has been a prominent NFT collector. He has been a major supporter of NFT technology and its acceptance by the general public, educating the NFT community and winning praise for his work as a futurist and creative director.
Gmoney has always chosen to remain anonymous, even when launching the popular NFT initiative Admit One and creating 9dcc, the first luxury real estate and lifestyle website built entirely in cryptocurrency. During the nft now x Mana Common event The Gateway City, the investor went by a pseudonym, revealing his own brand and expanding Web3 empire.
Content Source: Decrypt.co