Get the Right Support

As some of you may or may not be aware I am due to be doing Blenheim Triathlon this year in June,  I know nuts but I wanted a challenge.  I haven't really kicked off training due to the fact I'm currently injured but instead of complaining I've decided to be optimistic and simply plan for when I'm fixed! First things first I've created a realistic training plan and healthy diet, as obviously without training I've put on a few pounds... I've not changed size as I'm still an 8/10 but I don't feel as good in myself.  Okay so I've established what I want to do but I need the right equipment to get started and for me that beings with the right clothing, the most important is a decent sports bra as without this I'll be very uncomfortable.I was sent a really interesting press release from Freya Lingerie about their new sports bra which really drew my attention.  I absolutely adore Freya Lingerie and absolutely love my Freya Active swimming costume (currently using this non stop!) but I haven't really used a sports bra so I wanted to investigate.

According to Freya's investigation Breast pain is reportedly experienced by over 70% of women during exercise! Ouch!  Which I can relate to as I'm a 32D and when running or doing Body Attack wearing an unsupported sports bra it can really hurt.  

So, sports bra brand Freya Active has launched a brand new sports bra which has been scientifically proven to reduce breast strain, pain as well as movement.  The sports bra features a secret protective moulded layer on the inside which truly helps create shape, give support and seperate the breast during active exercise.

The Freya Active project is world leading research as it is the very first to study the 3 aspects – strain, pain and movement. 

STRAINThe new Freya Active sports bra reduces strain to just 3% in the inner region of the breast, compared to 28% in an everyday bra.The new Freya Active sports bra reduces strain at the nipple to 1%, reducing potentially damaging levels of strain at the center of the breast
PAINThe new Freya Active sports bra reduces pain by 97%, while an everyday bra reduces pain by only 58%
MOVEMENTTesting found the new Freya Active sports bra reduces independent breast movement. 92% of participants in testing felt no independent breast movement wearing the bra.It was more effective at reducing forwards and backwards movement in the upper section of the breast than other sports bra styles in the study.

Freya Active’s Design Director Ruth Fox who has over 20 years industry experience said: 

 “After six years of careful development we are extremely excited to launch this sports bra. The bra has been specifically designed to support the fuller bust and is available for larger cup sizes going up to a H cup.”TV Doctor Pixie McKenna commented about the sports bra research:  
“Exercise seems like the simple solution when it comes to maintaining good health. While many women are motived to get out and get active, it may surprise you to learn that the thing that often holds them back, are their breasts. While market research tells us that most women experience breast movement during exercise, new ground breaking scientific research has revealed there is a lot more going on over and above breast bounce. It has highlighted that the skin and tissues are under strain during exercise and this can result not only in pain both during and after exercise, but also damage to the breast tissues ultimately resulting in breast sag. Adequate breast support in the form of a sports bra is an essential part of every woman's gym kit. But choose wisely, this research has confirmed that a sports bra needs to not only control movement but also help to reduce strain and pain. Make sure your sports bra ticks all the boxes to enable you to exercise with confidence and in comfort, ensuring you are doing the best for your breasts.”
Freya is the sports bra of choice by the professionals... the England Netball team only wear Freya Active sports bras so it must be ticking all the boxes!

Freya Active’s new crop top sports bra is £40.00 and available from Leia lingerie, Littlewoods, Less Bounce and Lace lingerie.  I'm certainly going to invest for my training so I'll let you know if I have too much 'bounce'.

Over and out. 
 xoxo