- November 13, 2014
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Get More Mileage Out of Magnetic Signs
Integrated marketers know the value of vehicle-based marketing, especially those vividly colored vehicle wraps used with great results by certain kinds of businesses.
But like most marketing tactics, vehicle signage isn’t a one-size-fits all solution. And, depending on the industry (and budget) many smaller companies may be able to get by just fine with the vehicle wrap’s more economical cousin, the magnetic marketing sign.
The business case for magnetic signs is the same as that for wraps: they’re high visibility, they garner lots of impressions (even when the vehicle is parked), and compared with other forms of outdoor advertising, they’re infinitely more cost-effective. Flexibility is another of the humble mag-signs’ virtues. In just seconds, they can be put on, taken off, or moved to a new position on the doors, side panel, trunk or tailgate. Mobile marketing could hardly be more convenient.
But before you make the leap and outfit your vehicle(s) with branded magnetic signage, here are some tips for making the most of your (albeit modest) investment:
- Keep the design simple. Stick to a small, relevant, easily recognizable graphic – for most businesses this is the logo. Include few words of text and a phone number. If it’s not overly long and clunky (RealEstateProfessionalsofRiverdaleCounty.com), include your URL.
- Consider rounded corners. Over time, removing and reapplying square-edged signs may wear out or “dog-ear” the corners. Many sign experts feel that slightly rounded corners can extend your signs’ longevity.
- Care for signs regularly. As effective as they can be, magnetic signs are not a set-it-and-forget-it proposition. To keep them (and you) looking their professional best, consider removing and cleaning them weekly. Remember to clean, dry and wax the surface beneath prior to reapplying the sign.
- Work with professionals. You can avoid the most common magnetic sign challenges – installation and maintenance – by seeking the advice and guidance of reputable signage professionals. They understand the connections between marketing, graphics and signs, plus they have all the technical know-how to help you maximize and protect your investment.
If you’re looking for a longer-term solution and have a slightly bigger budget, this post reveals “How Vehicle Wraps Rev Up Small-Business Marketing.”