Zoomers are another name for Generation Z. It is a generation that falls between the millennials and generation Alpha.
Let's look at some marketing data for Generation Z to learn more about their buying patterns and preferences.
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Generation Z Marketing Data, Trends, & Facts
- White people make up 51% of this age group.
- Hispanics make up a fourth of Generation Z.
- Approximately a third of Gen Z children are immigrants or have immigrant parents.
- Every 3rd buyer belongs to Gen Z, which accounts for 33% of the global population.
- The younger generation accounts for 40% of all young customers in the United States.
- Seventy-four percent of youngsters prefer to spend their free time online.
- In the UK, a Gen Z'er spends an average of 10.5 hours every day online.
- The internet is used by 28% of youngsters to learn new skills.
- As per influencer marketing statistics, the typical Gen Z Internet user spends 23 hours each week watching videos.
- According to marketing statistics, 69 percent of youth find online advertisements unpleasant.
- Smart home technologies are crucial for houses these days, according to 43% of the cohort.
- 32 percent of Gen Z buyers use their smartphones to make purchases. According to marketing experts, 52 percent of zoomers desire to use virtual reality (VR) for leisure.
- 31 percent of young online consumers are not frightened to disclose personal information on the internet.
- Thirty percent of teens consider that technology can assist in addressing the world's most pressing issues.
- WordPress was used by 66% of zoomers to build their websites. Voice assistants are expected to be used by 22% of Gen Z consumers.
- Around 1 to 5 emails per day are received by 37% of zoomers.
- 5 percent of Gen Z Web users receive more than 100 emails per day in their inboxes.
- Parents are active in the purchasing procedures of 72 percent of this generation's buyers.
- Despite becoming digital natives, zoomers prefer to purchase in physical stores, with 67 percent preferring to do so.
- As per Generation Z marketing statistics, the average teen reads three internet reviews before making a purchase.
- Before purchasing goods, half of the teenagers use price comparison applications.
- 70 percent of Gen Z buyers utilize store-provided applications to earn points or bonuses.
- When purchasing from a physical store, 47 percent of zoomers utilize their smartphones to find the greatest discounts.
- Over 55 percent of younger consumers prefer brands that are environmentally and socially responsible.
- According to marketing experts, 61 percent of teens would be prepared to spend more on products made in a sustainable manner.
- On average, over a third of Gen Z shoppers are influenced by delivery options while making purchases.
- According to Generation Z marketing statistics, 68 percent of zoomers want every brand to make a positive contribution to society.
- 61 percent of respondents would prefer to do business with a company that respects their privacy.
- When it comes to online shopping, 75% of Gen Z buyers choose Amazon over eBay and Walmart.
- Nike is the preferred brand of 20 percent of young customers.
- Customers in Generation Z have $144 billion in spending power.
- Teenagers persuade their parents to spend more than $600 billion every year on average all over the world.
- According to Gen Z marketing statistics, 73 percent of Gen Z representatives prefer to make purchases without using cash.
- In the United States, the average Gen Z person will spend $1,100 on holidays. In comparison to millennials, Zoomers spend 6 percent more on alcoholic beverages.
- Last year, recreational marijuana purchases increased by 126 percent among Generation Z members.
FAQs On Generation Z Statistics
What proportion of Gen Z users are on social media?
It's challenging to meet a zoomer who hasn't joined at least 1 social networking site. As per current Generation Z marketing statistics, 93 percent of the generation is active on social media. They utilise it to communicate with others and stay informed about current events.
What percentage of the market is made up of Gen Z?
Generation Z now accounts for 20 percent of the market. In the United States, there are around 68 million Gen Z members with a combined purchasing power of $144 billion. Nonetheless, there is one key thing to consider: teenagers have an impact on older generations' purchasing habits. Zoomers have an estimated value of $600 billion in purchase choices.
What percent of Gen Z is self-employed?
Gen Z has a great desire to start their own business. Sixty-two percent of the age group's representatives have or intend to start a business. Furthermore, about half of youngsters work as freelancers since they are unable or unwilling to work full-time.
How many social media influencers does Generation Z follow?
It's difficult to say how many online influencers Gen Z people follow. However, there are a few key takeaways that every savvy marketer should be aware of. For example, 45 percent of teenagers say they follow at least 10 social media influencers. Around 75 percent of Gen Z users follow influencers on social media.
Quick Links:Conclusion: Generation Z Statistics 2022
The most influential generation is Generation Z. They are technologically adept and are frequently seen holding a smartphone.
According to marketing data for Generation Z, the quality of a product is valued more than its price or the views of influencers.