Since I didn't sleep a wink on the red eye flight, the smart thing to do would be to nap after checking in. But I'm not tired. I'm never tired when I'm in New York so I never sleep. The energy of the city pulsates and reverberates into the inner core of my being lifting me to Red Bull winged heights. I go for a walk, my favorite NYC pastime And of course, precision shopping somehow sneaks its way into the wandering. My credit card gets conquered at Theory, La Perla, and Ted Baker and just as I'm about to admit defeat at Scoop NYC, I get a call from boohoo. A late lunch at The Chelsea Market? Can't wait.
Over lunch, I develop an infatuation with boohoo's social media director. She's talkative, animated, passionate, and compassionate. Aside from discussing the merits of Lindsay Lohan's acting chops, we talk about boohoo and its origins. It was started a few years ago by two business owners already heavily involved in the UK fashion industry. Their vision was to create a fashion site inspired by music, culture, and people. Boohoo offers an amazing selection of trendy apparel and accessories primarily because they are so in tune with street style and pop culture. As for the origin of the name? At the time "Yahoo" was popular but already taken. She shows me a Youtube video made at their Manchester office a few weeks ago. The entire company partakes in some Harlem Shaking. So cool.
Then we're off to their midtown showroom to check out the spring/summer collections. At first, I'm polite. I gingerly browse the pieces. Then, my eyes starts dilating and my hands get itchy. The pieces are too damn cute to resist. I take them off the hangers, strip down, and put on boohoo in the middle of the showroom. Did you know overalls are called "dungarees" in the UK?
A late dinner at Buddakkan nibbling on spare ribs, pork belly, scallops, and rock shrimp sends my first night in NYC into the early morning. I get back to the hotel, start working, and finally fall asleep at 2am, Cali time.
I woke up a few hours later for a quick workout before heading out for a day of boohoo festivities and to prepare for the big party. And what a party! The space looked absolutely amazing and was packed with friends and celebrities. With libations flowing and the original DJ from The Hacienda spinning, it was impossible not to dance all night. The next morning, I flew back to LA with boohoo and NYC on my mind and in my heart.
{live fabulously}