Prada's latest ad campaign was met with 'rapturous applause' yesterday at the 2012 Cannes Film Festival. The three-minute short, directed by Roman Polanski and starring Helena Bonham Carter and Ben Kingsley tells the story of a woman (Bonham Carter) clad head-to-toe in Prada, telling her troubles to psychologist (Kingsley) who happens to be more interested in coat hanging on the door - who wouldn't?Kingsley (who is too sporting head-to-toe Prada) becomes so enthralled by the coat he stands up, caresses it and tries it on, before the tag line reads 'Prada suits everyone' I actually found myself really liking the ad and think its just a really fun, refreshing way to shoot the campaign. I was glad there wasn't too much branding which is what I was a little afraid of before waching it but Prada and Polanski kept it fun and
light-hearted. A Prada spokesperson said: "We wanted to keep it light and funny, we see this as a film, not an advertisement."
See the film here, or head to the Prada
site for more info on the ad, cast and crew and exclusivebackstagephotos
.
What do you make of Prada's latest campaign?