Snapfinger, the nation’s largest Web and mobile food ordering application, announced the launch of its Facebook application. The new offering allows users to initiate Snapfinger orders from within Facebook.A technology company focused on business solutions that drive growth for the restaurant industry, Snapfinger has developed a Facebook application that allows users to tap into Snapfinger.com directly. Now Facebook users can quickly order carry-out meals from their favorite restaurants while they are logged-in on the social networking site.
“Snapfinger is committed to constantly improving our offering,” said Jim Garrett, CEO, Snapfinger. “That requires being where our customers are. Today, that means being available to them on Facebook. By combining the viral nature of Facebook with the inherent social qualities of food, Snapfinger has created the ultimate social networking combo: Facebook & Takeout. Now Facebook users can literally place their carry-out orders in a matter of minutes, and get right back to their Facebooking activities.”
But beyond appealing to millions of Facebook’s users across the country, Snapfinger’s new app is also expected to boost orders for the restaurants in its network. In fact, initial results indicate a significant increase in traffic to Snapfinger.com from Facebook. Today, Snapfinger is available to consumers via the Web, mobile devices, and now within Facebook. Its technology is used by some of the industry’s most recognized restaurant chains, including Outback Steakhouse, California Pizza Kitchen, and Subway.
“Snapfinger continues to impress investors with their clip of innovation,” said Josh Goldman, General Partner at Norwest Venture Partners (NVP). “The team’s ability to push forward into new areas of growth and pursue new markets with speed and accuracy is translating into a strategic competitive advantage for Snapfinger. We continue to be bullish on the market segment Snapfinger is pursuing, and are excited about what the team has accomplished to date.”