Joey Wolffer is photographed in the back of her fashion truck, the Styleliner.
Approximately 2 years ago, when a friend was researching starting a gourmet food truck, I proclaimed rather enthusiastically, "Wouldn't be AMAZING to have a Jypsea BOUTIQUE on a food truck?" I truly thought I was on to something new...like uncharted territory. My own little INVENTION...the mobile boutique! So imagine my shock while hanging with my then-boyfriend in the Meatpacking district last year when I saw the Styliner gracing the streets of NYC. Come to find out, the mobile boutique concept is a booming trend. Who knew? Clearly, there is nothing new under the sun. It's an amazing way to reach new markets, literally moving to where the customers are while cutting down on the overhead costs of renting a store. Brilliant!So enjoy the best days of the year (Spring and Summer) while shopping the fashion trucks in your 'hoods.
Emily Benson’s The Fashion Truck
Here are a few haute picks: The Styliner: https://thestyleliner.com/The Fashion Truck:
http://www.fashiontruck.com
Sneakerbox: http://www.sneakerboxtruck.com/
The YAPA Fashion Truck:
https://www.facebook.com/YAPAFashionTruck
Celebrities Mobile Boutique:
http://www.celebritiesboutiques.com/
Sneakerbox
The YAPA Fashion Truck
Harlem based designer, Nneka Green-Ingram started a accessory fashion line out of a former snack truck.