Content Strategy and The Content Life Cycle
Content production is a flow that is like a river, fluid and current. That is, to succeed in this field, you must persevere and move forward, despite being regular in the production and dissemination of content. Content 5 years ago, or even 2 months ago that was produced and published about the arrest of a notorious gang of jewelry thieves, is not viewed now and today.
Pexels.com " data-medium-file="https://wirebusiness.files.wordpress.com/2022/02/pexels-photo-1766604.jpeg?w=300" data-large-file="https://wirebusiness.files.wordpress.com/2022/02/pexels-photo-1766604.jpeg?w=723" src="https://wirebusiness.files.wordpress.com/2022/02/pexels-photo-1766604.jpeg" alt="" class="wp-image-24" />Photo by Judit Peter on Pexels.comContent production is, in fact, a platform for communication as well as customer acquisition. Therefore, you should pay enough attention to the concept of content life cycle, whether in the content calendar or in the content strategy, so that your audience always sees up-to-date and new content and eagerly follows your content tablet. In this article from the Digital Content Marketing and affiliate Marketing series, we are going to take a full look at the 6 steps of Content.
What is a Content Lifecycle?
In this mortal world, we emphasize that everything, from man to content, has a limited lifespan. Because it is not clear that the content of our website 3 years ago about the effect of sunscreen on skin health is still scientifically acceptable. Content lifecycle is a process that ranges from planning and creating ideas for content to deleting content. This cycle helps content strategists and other people who interact with content or content in a variety of ways to continually evaluate content, save time, increase content quality, and ultimately users Attract more.
Content life cycle stages
Any kind of content, including text, podcasts, videos, images, web pages, scientific content, etc., inevitably goes through all the following steps and finally reaches the last day of its life.
Content pre-production stage
This is the first step in the content lifecycle where you need to define content strategies and goals. In fact, this stage refers first to research and then to content ideation. To go to the next step, you need to draw the persona of your contacts. Find the key words and phrases of your business and answer the questions: What content does the audience like in what tone? How to create compelling content ideas? What value do audiences gain by reading this content?
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Content production stage
In this section, you will collect information and prepare the content you want. You need to produce quality content on time to be ready to publish according to what you have planned in the content calendar. Remember, engaging and user-friendly content can well increase your site traffic and get your website to the top of Google results.
The stage of publishing or publishing content
When publishing a content, you should be careful that you should first show it to a limited number of people or not advertise it. The reason for this recommendation is that you should get feedback and feedback from the audience to make sure it is published to the maximum. For example, after the publication of their book, the authors of the book provide several copies of it to the experts in order to prevent the publication of a book full of defects by receiving their opinions.
Content promotion and promotion stage
Sometimes your content is still useful and up-to-date after a long time, but it has been reduced over time. Here, some advertising techniques such as ad reporting, email marketing, publishing on social networks, etc. are used to increase content views.
Content update step
At this stage, which is the final stage of a content life, your content is still useful, but you need to update it to maintain it. For example, you published content about Google SEO and algorithms last year. But this year, Google has introduced another algorithm. So the best way is to make changes to your content based on the new algorithm and keywords and then publish it.
Content removal step
By following the tips in the previous 5 steps, you can edit most of your content many times and publish it after updating to prevent the content from dying. Unfortunately, some statistical or news content will eventually have to be removed from your site or web pages.
How to extend the life cycle of a content?
To extend the life of a piece of content, there are tips that you will have a longer cycle for an article if you follow them when producing and updating content. We will explain some of these points to you in the following.
Do not generate content with similar keywords!
As you know, keywords are phrases or words that users use to get the content they want in search engines. In fact, these words are the phrases or terms that the audience uses to access the content on the sites. The important thing about using them is that you should not put more than one article on your site for each keyword. Because if you are not going to update or delete your content, you will have several articles on each topic on your site. In this case, even if you have a high position in SEO, you will have to compete with yourself! This confuses Google bots and lowers your site ranking.
Change and update keywords
If you have good quality content on your site and you have used auxiliary keyword in addition to the main keyword, you can use the keyword change technique to update it. This means that according to the needs of the day, change the keyword of that article. To do this, you need to consider SEO tips as well.
Use of internal and external backlinks
Another way to increase the longevity of content and improve it is to use internal and external backlinks. To do this, you can add small sections to your articles and link them to new content that you have published on your site. You can also link to relevant content on other sites from these sections.
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But the conclusion
If you are one of those people who have an internet business, you know very well that in order to introduce a product and attract a customer, you need to produce quality content. However, all of the content you produce is subject to a law called the Content Lifecycle. The law has six steps, and in this article, we have fully explained it and pointed out the ways to increase the life of the content you have produced.