Facebook tricks for successful social media campaign
1. Mix up the types of posts that you make
Do not just make it all promotional and do not make it all about text. Try adding a video onto there every now and again. You should also add pictures too, and links to other posts and other pages. Post a few links that are just text based, and add a few others with the images that Facebook attached automatically. Change the types of posts you make and change the way that they look.
2. Having all text posts is a bad idea
The Facebook campaigns that look the worst are the ones that have a timeline that looks more like a newspaper column. Having just text may seem like a nice and promotional thing to do, but this is social media. People on there are probably there because they have nothing better to do. So, work towards having different types of posts in order to get a better look and feel to your Facebook campaign.
3. Post things that your target audience would find interesting
You should know your target audience very well. You should know your target age, gender, ideals, family life, even career. You should know a lot about them, and you need to use this information in order to figure out what they find interesting. For example, people in their 40s will be less interested in young children toys and more interested in posts relating to their teenage kids. Post things that are going to interest your target audience specifically.
4. Being promotional all the time is a bad idea
Over promotion is rife on Facebook, and is probably one of the many reasons why there are still so few conversions coming from Facebook. Promoting all the time is only going to give you a limited amount of exposure, and that is not good enough. You ideally want to engage with your followers/fans and have them come back to your social media profile again and again. And, they will not do that if all you ever post is promotional stuff.
5. Comment and interact with people on Facebook
People are on Facebook because they are bored or they want to check something that a friend told them to check. Thinking that you can simply post things and thinking that it will engage with people is silly. You stand a far better chance of engaging with people if you actually interact. This not only means replying to the people who comment on your timeline/fan page; it also means getting out there and “like”-ing the stuff that other people have posted, and it means commenting on their posts too.
6. Do not treat it like a one-way communication platform
The silliest mistake that a lot of Facebook marketers make is thinking that Facebook is more like a poster board for their adverts, or more like some sort of TV advert. It is a two-way platform (web 2.0). If you treat it like a one-way communications device then you will never engage with your audience on mass. Traditional marketing techniques may still work on social media networks, but they need to be adapted into a more “conversational” form.
7. Set up a Facebook fan page and link it to your website
Setting up a fan page is downright common sense. It should ideally be the platform for your social media headquarters. In other words, if you are trying to get people onto your Facebook profile, then the fan page should be the magnet that attracts the metal. It should be where people consult to see what your company is up to, and it should by the most entertaining and interesting part of your social media campaign.
8. Do not rely on a personal profile to run your campaign
This is a bad idea because a personal profile is supposed to be based upon a person. And, even if you are the only employee of the business, you still need to maintain a distance between yourself and your business. If you set up a fan page then it directs all of the attention to the business. You should link your fan page to your website, but you should also link your personal profile to your website too (it can’t hurt, right?).
9. Promote and communicate with cross platform promotion
Sticking to just one social media network is not really a very good idea. It limits your potential audience and limits the amount of SEO value your can draw from it. So, if you have your multiple social media profiles, you should go the next step and promote things on them in sync. If you are clever, you can create somewhat of a “blanket” social media coverage (similar to “blanket media coverage” but exclusive to social media networks). Sticking exclusively to Facebook is not a great idea, even if it is the biggest and most popular social media network of all time.
This post is written by Kate Funk. She is a professional blogger and writer at Rushtutor. She coaches individuals in SEO and business networking skills.
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