Mobile apps are changing every year, and the rapid improvement in mobile technology is constantly opening up new opportunities. With that in mind, brands that fail to keep up with the latest developments will quickly fall behind the competition. In this article, we’ll take a look at three of the most notable mobile app development trends for marketers and other stakeholders to keep in mind throughout 2021. Don’t hesitate to check out our website for more information if you want to learn more about professional iPhone app development.
Wearable Technology
Wearable tech is growing even more rapidly than the broader mobile market, including everything from fitness tools to smartwatches and a variety of other items. While some of these trends will fizzle out over time, others are here to stay for the foreseeable future. With that in mind, apps for wearable devices are no longer a tiny subset of the mobile app market. Companies in more and more industries can now benefit from dedicating development resources to wearable tech. These items will likely become even more commonplace over the next several years.
Mobile E-commerce Sales
Similarly, while mobile shopping was once a small section of the ecommerce industry, more than two-thirds of online sales now occur on mobile devices. Ignoring mobile customers or failing to optimize your app for mobile devices will have a significant impact on your sales. For example, it’s important to make your site readable on screens of all sizes. The checkout process should be relatively simple, and you should make an effort to support mobile wallets like Apple Pay and Google Pay if at all possible. These tips will make it far easier for mobile users to complete orders on your online store.
Internet of Things
Like wearable technology, the internet of things is a burgeoning field that is just beginning to explore its potential. While controlling home appliances from a smartphone is currently the most well-known application of IoT for mobile apps, this is merely scratching the surface of the possibilities of the technology. Along with household items, mobile apps can also interact with other IoT-connected items including cars and healthcare devices. Integrating your app into the internet of things can open up a variety of innovative opportunities.
Consumer preferences are adapting to new technologies every year, and these are just a few trends that are set to impact the mobile app market in 2021 and beyond. Make sure to keep an eye on the latest developments in order to stay ahead of the competition and maximize your sales in the long term.