"Thanks to the AnyWare suite of technology, customers can place their favorite order via text, tweet, TV, smartwatch and more," said Dennis Maloney, Domino's vice president - chief digital officer. "Domino's newest TV commercials showcase celebrities placing orders on their favorite devices, proving that, for every type of personality and in any situation, there's a perfect way to order."
In these celebrity-centric TV ads, Domino's teams up stars with their favorite ordering method: Longoria through her TV, Hyland with the pizza emoji text, Sherman through Twitter® and Gregg with his smartwatch.
"Domino's makes it so easy to order your favorite pizza," Longoria said. "Within a few clicks of a button, or in my case, TV remote, your dinner is ordered - and you never have to leave your sofa or miss a moment of your favorite show. Now, that's convenience."
"No matter which way you order, one thing is certain: Domino's aims to give its customers the best possible experience," said Maloney. "In fact, Domino's Android™ and iOS apps were just named the highest-rated retail apps for restaurants by ARC from Applause®, which we couldn't be more proud of. We hope to continue making our customers happy by allowing them to order from nearly anywhere, on more platforms than ever."
To view a bonus, online-only spot from the campaign, visit https://youtu.be/T7EIhrg1THI.
Domino's AnyWare is innovative technology that gives customers the ability to order in more ways and on more devices than ever before: via text, Twitter, Samsung Smart TV®, Pebble® smartwatch app, Android Wear smartwatch app, Ford SYNC® AppLink™ system and voice ordering with Dom. To utilize Domino's AnyWare, customers must have a Pizza Profile with a saved Easy Order. More information can be found at anyware.dominos.com.