Essential New Music: SONI Brings Rebel Angst and Soulful Hooks on Debut Single “Happy to Serve”, Out Now Via Buttercuts Records

Posted on the 22 May 2020 by Indiemusicpromo @urbandisavirus

Self-described as a 'corner shop girl singing of freedom', SONI is preparing for two single releases due May 15 and June 19, 2020, as well as a 3-song EP on July 24 via London's Buttercuts Records.

Born in the UK and raised stateside, Soul/Pop/R&B artist SONI has overcome the blues with soulful sounds and lyrics of optimism. She writes of immigration issues, loss of loved ones and how the love of friends and family make life worth it all.

Her love for music starts with disco and old skool hip hop and she started singing in a gospel choir in her teens, challenging the brown girl stereotype. At the age of 18 she sang in a small choir with Lurine Cato (winner of 2013 Mobo) in a local church. Soni also worked with DJ Phoenix on East Side Records on a Garage tune called Sunshine released in 2001. Soni had received a Prince's Trust Award and worked with London Arts and City Showcase before leaving for the USA to care for her father who sadly passed and was not able to come back to UK for many years.

Her musical family brought her back to the UK to finish recording this EP Rebel Star. Influenced by the sights and sounds around her, this EP features 3 tracks merging the sounds of dance, hip hop and pop.

SONI's lead single "Happy to Serve" (out May 15) recalls the angst she went through being the shopkeepers daughter.

"Yeah I'm that girl from around the way, the one pops tried to hide.. Cuz he didn't want me to get into trouble".

More about SONI

SONI has seen more pain than most in life. American, British, Indian, a refugee now living in Orange County LA, but has spent equal time in London.
She has just recently lost her only sibling brother Sunil to liver failure, and her Father, leaving only her and her mother.

"But yet she is probably the most positive human being I have ever met. Full of nothing but hope, positivity and love. And when she sings I hear emotion and beauty stream from her soul out of her mouth." says Buttercuts Records labelhead Andy Oury.

Her love for music starts with disco and old skool hip hop and she started singing in a gospel choir in her teens, challenging the brown girl stereotype. At the age of 18 she sang in a small choir with Lurine Cato (winner of 2013 Mobo) in a local church. Soni also worked with DJ Phoenix on East Side Records on a Garage tune called Sunshine released in 2001. Soni had received a Prince's Trust Award and worked with London Arts and City Showcase before leaving for the USA to care for her father who sadly passed and was not able to come back to UK for many years.

She formerly sang for Buttercuts Records band "The Pistachios", "a thirteen piece bucket of funk" Evening Standard.

In 2019, Soni travelled to Las Vages and then to LONDON led by the Buttercuts team : Rebel ACA - vocals/producing ... French Monkey Wrench - writing/all instruments/production, Alex Hamilton - trumpet, David Rogers - guitar keys, Paul Fowler - drums, and Ben Laidlow guitar keys). They recorded around 8 ideas and have finished the first three up in London several months later.

Influenced by the sights and sounds around her, this EP features 3 tracks merging the sounds of dance, hip hop and pop.

The song " Savage" speaks to all the women in the world fighting past the dark challenges of life and making it while the track "Happy to Serve" reminds of the angst of being the shopkeepers daughter.

"Yeah I'm that girl from around the way, the one pops tried to hide.. Cuz he didn't want me to get into trouble".

"Dance with Me" is the song that hopes for the future and tells a story of returning to songwriting after a very dark season of no music with Soni's beloved artist family.