Social Media and Marketing Management
When you're interested in something, be that a business, an individual, a service, a product, you are putting plenty of information out there. Some of it might be through the lens of that package, some of it might be personal to you. If you are in any way associated with online tailoring and marketing, you likely have your name out there, or a company you are affiliated with.
The online landscape has plenty of reach. People from all over the world can view your output should they enter a few interesting key terms. Then, they can look around to see that which you're offering. It doesn't take long. If you're not careful, your personal and professional lives can gel. Or perhaps your past business misdeeds or mistakes might be less hidden than you expect.
Ensuring your social media and marketing management reflects on you well is a consistent effort to help you secure your best potential reach online. This can prevent you from paying the price associated with sloppy online production. Let us explore this further:
Consider Your Approach with Social Media and Marketing Management
Everything you do online refers back to you in some way. It might be that if you use your LinkedIn profile to help establish your presence. Then, your Twitter will only be a short few clicks away, and is likely easily found.
If you fill your Twitter timeline with political rants, complaints about people, and perhaps agitated replies to others, anyone viewing your LinkedIn can quite easily gain a distasteful view of your personality. This is the error we are trying to avoid. (I know it's hard around election time so I recommend you stay in your Twitter list streams and not your mainstream Twitter feed.)
Of course, you shouldn't censor your true and honest free speech should you wish to give it. But it might be worth making your profiles private. Or at least considering using some restraint. No matter which side of a political dialogue you fall on, you can be sure that there will be some who are offended or annoyed by what you have to say.
Sometimes, it's simply not worth the low-engagement response you may gain from these tweets compared to the impression it might give others. Ideally, it's best to avoid this entirely! Instead let your social media pages further back up the presence you are trying to professionally sell.
Social Media and Your Business
For example, why rant about a political topic when you could potential contribute to the business Twitter sphere, or encourage young startups seeking advice? Why not utilize it as an extent of your reach? Or potentially house both a private and public social media page, the former using a maiden name or other username that may prevent it from being found? This way you can have the best of both worlds.
But of course, Twitter isn't the only landscape. You might have a personal YouTube account, an Instagram, Facebook, and a range of other social platforms from which you discuss and post. We're not suggesting you delete them or make them all private. But a simple few hours of reflecting and considering how the posts might reflect on your main brand or professional intent can be instructive.
This is especially important considering how many of us have owned social media accounts for years. We grow as people, but sometimes the posts of the past might not reflect that, as is seemingly the norm among celebrity cancel culture today. It's best to be wise here.
Your Website as a Powerful Marketing Tool
Owning a website can be a more powerful hub than any collection of social media posts. But even if your website is simply hosting your portfolio. It can be a gallery of images showcasing your attendance of events. Or, perhaps your stated goals and professional connections and history. Either way it needs to be navigable, aesthetically pleasing and easy to utilize. Look at the example below from Neil Patel.com You know who Neil is right off the bat and you can click to work with him immediately.
A simple contact form might be an encouraged method of getting in touch with you. Perhaps you could post your business advice there. Or, share freebies to help generate interest in who you are as a consultant or marketing manager.
Perhaps you might show projects you have worked on, link to your social media accounts and many more objectively worthwhile considerations.
In other words, if you're trying to stand up as a professional social media and marketing wizard, you need to market yourself well. This will show your skills in action. It might be worth investing in a motion graphic presentation to showcase who you are and what you do in a matter of minutes.
This can show you have a modern approach rather than expecting people to read reams of text. If you can wrap yourself up in a beautiful package online, then others will see just what your value is. This is the equivalent of a freelance writer constructing themselves a summary or applying for a job. An understanding of the written word is essential.
Marketing Your Website
If you're not sure where to begin here, it might be promising to view those who you take inspiration from, and see how their website or online presence is held. It might be getting in touch with a website designer and structuring your output could be worthwhile. Or maybe using the premium options for website builders such as Squarespace is your thing.
We often think that because of the prevalence of social media pages, websites are old-hat and no longer visited. But that's not true. More and more people are understanding the creativity involved in structuring a worthwhile website, and that the density of information could be greater there. With a little marketing might, it could even have more of a reach.
After all, it's not uncommon for marketers to use their own tactics to gain visibility, such as choosing an SEO farm and contributing to posts in the future. It's also worthwhile to keep on top of marketing news, such as using the Amazon skill, Internet Marketing News distilled to help you stay ahead of the curve.
Social Media Kits
From time to time, you will want to use your to promote yourself. Perhaps you wish to allow companies to embed your work and give credit to you, or perhaps businesses wish to list their contributive specialists. Perhaps you wish to list yourself on a featured list of professionals in order to be counted among the most contactable and recommended set of people in your industry.
However, those who wish to use your online profile, be that your logo, your font, or pictures of you, might take them from your website or from your social media pages. This can often lead to the use of low-resolution offerings. Or potentially, even outdated images or those that do not embed as well as they could.
This is why hosting a free social media kit on your website should help people find the official blurb or professional descriptor you wish to go by. Use high resolution and updated images in many formats, such as .JPG, vectors and .PNG's. This can allow for transparency to really help your logo pop as it should.
Perhaps a featured list of your preferred social contacts will be included. With this professional base, and with this featured on the home page of your website, others who wish to feature you will have the best materials with which to do it. That can help you avoid seeming out of touch, limited in aesthetic or difficult to contact.
Referrals with Social Media and Marketing Management
In our attempts to give our platform the most visibility possible, we might find ourselves allying with others online. They could be whom we might have worked with before or wish to in the future. This can lead us to having our website littered with cross-links. Or, 'verification badges' from other agencies, and a range of other mixed promotional material that can often age quickly.
Just as you viewed your own social media content as something you should be responsible for, it can also be worthwhile to keep those you are connected to in check. It might be that their presence could rub off on you in a difficult manner.
Reputation By Association
Let's say you own a marketing consultant's agency. You've helped out a small firm you believe in, and you've helped them blossom and grow through your hard work. You've taken little in terms of recompense as stated from the offset, but in return they've placed backlinks to your website and maybe hosted an emblem from your social media web kit.
And then, through some form of unfortunate circumstance, this business encounters a harsh social media PR storm. Perhaps one of their staff members got into a fight with a critic through Twitter. Perhaps it's a worse example. A simple few minutes of imagination can bring up PR nightmares that we'd rather not think about.
If that emblem is still on their website, there's a chance that this will reflect back on you. Even if this was something you had little to do with it can reflect on your business. It can be important to revoke access to that connection in these times. Or at least be very careful when vetting your online connections and . You might just be surprised as to how they turn out otherwise.
It can be hard to manage your presence online. With these simple tips and remedies, I do hope that it becomes just a little easier.
What are you doing today to manage your online presence? I'd love to know more about it in the comments below. Let's discuss it!