Not every group was represented in great numbers, and as candidate he will have to work hard to get support from the Ethiopian community and the Russian community (I only saw a smattering of people from these communities present), among others, but there were a large number of native Israelis, a large number of "Anglos", and lots of other people from others communities.
Cohen was introduced by some of his supporters who explained why they have chosen to support Eli Cohen for mayor, and then Cohen got up and spoke about what he wants to do and accomplish.
The bulk of his candidacy centers around the issue of professionalism; Run the city properly, bring the various forces to work the way they should, allocate resources properly, be prepared with a plan, advance the cities interests, make Bet Shemesh a beautiful place to live with harmony among the various communities, take advantage of the tremendous location for purposes of business and commerce along with tourism, improve the education system, etc.
Professionalism speaks to me a lot as being one of the most important qualities to manage the city. Cohen comes form a background of strong management and leadership, and I think he has the skills and demeanor to really turn things around and get the city of Bet Shemesh on track to be the best it could possibly be.
So far, as far as I know, none of the local political parties (except for Shas because their candidate is the sitting mayor) have decided yet who they will be supporting, and that makes a big difference. Which candidate will have the best chance to win will be very dependent on the support of which parties and influencers they hold. When the parties make their decisions and alliances, I hope the candidates will all re-evaluate, perhaps sit together and come to a responsible decision. In the meantime, I think the best candidate is Eli Cohen.