TVF the creative agency behind this campaign has just launched this video to promote the Samsung Galaxy Note – Samsung’s smartphone / tablet hybrid which has a much bigger screen than an average smartphone. Based on the idea that “bigger is better”, and inspired by recent videos like the frog and lizard playing with smartphones, we took the Galaxy Note to Thailand and gave it to Peter the elephant. We were honestly surprised at the result.
This footage is all real, but since pretty much everyone I showed it to thinks its faked we are posting some unedited out-takes as well.
Campaign Credits
Project name: Elephant plays with Galaxy Note
Client: Samsung
Creative agency: The Viral Factory
Director: Matt Huntley with The Viral Factory
Seeding:NSM
via Jazarah!