Following the collaboration between Barney’s New York and Disney as announced this summer comes their Christmas holiday campaign, titled “Electric Holiday”, which pays homage to Disney’s fantastic electrical parades. The public event that celebrated the start of the campaign in Barneys’ Madison Avenue flagship store featured a 3D electric light show and a moving art short film in their window displays which turned our favourite Disney heroes into high-fashion runway supermodels and a few of the fashion elite into Disney characters too.
Alongside stills of each Disney character, is also a short film which is centred around a dream which fashion muse, Minnie Mouse has in which she fantasises about being at the Paris Fashion Show. At the event, she comes across her fellow key Disney Characters – Mickey Mouse, Goofy, Daisy Duck, Cruella de Vil, Princess Tiana and Snow White - all dressed to the nines, looking fabulously stylish and chic strutting down the runway in the best high-fashion get-ups Disney has ever seen.
Mickey is dressed by Nicolas Ghesquière for Balenciaga, Minnie by Alber Elbaz for Lanvin, Goofy by Olivier Rousteing for Balmain, Daisy by Dolce & Gabbana, Cruella by Rick Owens, Princess Tiana by Proenza Schouler and Snow White by Peter Copping for Nina Ricci.
Watch as Minnie embarks on a fantastical fashion adventure in Paris, where she walks the runway in Lanvin and rubs elbows with fashions finest, including the likes of Carine Roitfeld, Anna Dello Russo, Mario Sorrenti, Alber Elbaz, Lady Gaga, Linda Evangelista, Daphne Guinness, Naomi Campbell and many more…
The festive season campaign has been a big hit with Fashion & Disney lovers alike, we feel it is mainly due to the fact that it captured the essence of the fashion industry and the key players within it. According to Barney’s creative director Dennis Freedman, The campaign was “…a lot of fun”, and explained that “…the store has tried to represent the fashion industry as accurately as possible”. Freedman also added, ”the important thing to me was always that it had to be authentic – it really had to hit the nail on the head in every detail.”