Eida Partial Boycott on Doritos

While there was some talk and a few calls for a boycott against Doritos due to the Doritos ad in support of same sex marriages, there was not actually anything organized and coordinated, or a concerted effort to actually boycott the brand. Maybe some people stopped buying, but there was no official boycoot and no mass protest.
To that end, the Eida Hachareidis has decided to officially boycott Doritos and other products produced by Strauss. The boycott would be temporary, just until after Pesach. This is being done, they say in a published letter, to express their pain and voice a protest. This is to show it is an important issue to us, and so that others will be wary of following suit.source: Haredim10
I never really understood why businesses need to make such social statements in the first place. Besides for that, I am perfectly fine with the Eida putting their money where their mouth is. If it really bothers them so much. instead of just talking and complaining, good for them for actually trying to have some influence on the matter.
And on that note, I am wondering why they are only calling on the people to not buy Doritos (or other Strauss products) yet continue to give their hechsher. Perhaps they should withdraw the hechsher so that their name and logo will not be associated with such abomination..

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