On the Internet, you can find hundreds of academies coaching about e-commerce, but which one is eligible for you? Ecom Success Academy is one of these platforms and very well known too. Today, we are going to review this academy and find out if it is worth the money and time you invest. Further, you will read about the course typology, the pattern, and we will also be busting some myths about it!
Ecom Success Academy Review 2020 | Should You Go For It?
In-Depth Ecom Success Academy Review
You ought to know where your product comes from before you buy it. Ecom Success Academy or ESA is a Shopify product which deals with training related to modern drop shipping. This academy is Shopify's very first approved educational course. It accepts all students who are willing to dedicate to hard work.
It contains video lectures on what sells a product, about how social networks like Facebook can be used as an advantage as advertisement platforms and how you can find the target audience for your product or how you can expand your store. All you need is enough dedication and a will to grow your business.
This course guarantees that after you take this course you will be able to create your brand, earn a surplus amount of money, invite the crowd to your website and even have a backup plan in case you want to back out. All of this is under easy operations and minimal investments.
The creator Adrian Morrison created this academy at the expense of a million dollars in under 6 months. All so that you, as a student can be taught, what he has learned from Internet marketing. He aims to create a space where entrepreneurs could learn how to make hundreds of thousands of dollars per year, with zero investment and extremely low risk. His ideology was the parenting thought to the creation of the Ecom Success Academy.
Adrian is not only an entrepreneur but also is a motivational speaker and an author. He has influenced hundreds of people to upgrade their business and make profits in large companies. The idea behind the business is simple. Drop-Shipping.
Drop Shipping is a course where your end product (can be anything from a mobile cover to cutlery) is transported from your website directly to the customer. So the process goes in the fashion that the goods are directly transported from the manufacturer to the customer. This is a very haggle-free system. You get the benefit of never seeing, touching, or shipping the product yourself.
Adrian makes it possible for people of all backgrounds to learn from his fabulous website. The business the student owns might be big or small, but there is a guaranteed outcome from every single one of his students. The first educational academy which was and is under Shopify is benefiting about thousands of lives today.
The Academy focuses majorly on the growth of the student and is a video-based teaching system. It covers 8 modules each covering a different aspect of e-commerce. One good thing about this course is that Adrian shares several tricks that add to the whole experience of practical learning.
The modules the course guides through are mentioned here in detail about what topics the modules contain and how it will be beneficial for you as a student. The module is, namely:
Let's break down these modules further;This course gives a solid introduction to Shopify since it is the platform under which you will be creating your site. From the working of the website to how you will be able to keep a check on your products. This module which contains around 12 videos, explains the various sections it holds.
This section gives a brief review of how you have to set up your website for smooth operations.
It is subjected to -
This part of the course is very introductory and easy to learn.This part of the module explains to you about drop-shipping in general and gives a brief overview of how it works. It gives tips and tricks to simplify your process.
This section is completely based on the products that you choose to sell. It speaks about the process from when you get the products, to displaying and selling. The product tags, images, variants, and other options are taught to be added to this module.
Here, you learn about how you can promote your brand, which means if you apply free shipping there is a high possibility that the customer buys from your website to save some money.
This section is an added benefit to this course which talks about the advantages of long and short copy to describe your product.
The most important aspect when it comes to drop-shipping is branding. Adrian, explains here, how you can make your brand and keep it in highlight. He includes tips that are as simple as responding to comments immediately but are essential in the upcoming of the business.
He also insists that you make your pages on Social Media ( Instagram, Facebook, Twitter.) This helps in the spread of your brand. You get more viewers, hence more crowd.
This part of the course focuses on various topics which include, use of coupons. Email marketing or getting sales from abandoned carts. All these topics have a proper app designated for them. Not all courses offer additional information.
As the name suggests, this part focuses on how the product display in under 10 minutes. A very important aspect if one has high sales.
This module focuses on the introductory part of the entire course. How you can start up your online business, and gives tips and tricks on the setting up process. It contains 48 videos in general which take a period of 11hours and 29 minutes.
The setting up of the shop seems pretty easy, the next big step is stocking the products. It may be difficult in the beginning to find the right product, but once you have it loading it up is a handful. Let's see what we will be learning in the module.
The first task it teaches is to find the right vendor for your products. The things you ought to give more attention to when it comes loading, or the things you should avoid and the type of vendor you shall choose.
It showcases how you should choose a product which is more probable to sell. For example, the best selling book or the most generic of products which are a must. You learn about how to price your products, negotiating, sourcing, and scaling. It also has an added advantage of learning how to sell your customized product.
The idea of dropshipping may seem easy in the beginning but after going through this more detailed module, you understand that the processing of this entire program is pretty detailed and can get a little complicated. This module is super explanatory and does solve a number of your confusion, making you more aware of the process you are going through.
This module is a compilation of 12 videos and has a video length of 7 hours and 25 minutes.
Ecom Success Academy Facebook Module
This part of the course is very important. Now, you have the product, you have set up your store but do you have any customers? How are people going to know that a person abroad has set up a website and is selling quality products? That is where social marketing comes in and Facebook plays a major role.
Adrian here teaches everything about Facebook in this module from scratch. From setting up the business page to the various campaign strategies you can incorporate. And the main tool, which is the Facebook Pixel.
The module is introduced with the basic business manager and creation of Fan Pages and then advances towards Ad campaigning and the benefits and setbacks to the specific kind of advertising. A graphically advanced platform like Facebook sure has various ways of advertising, be it Link Ads, Gif Ads, or even column Ads.
The important aspects of Ads are also covered in this module. Like setting up your campaign is a start. It can be created to understand the website conversions, clicks to the site, Broad Targeting, Precise Targeting, or even demographic targeting.
It also deals with 4 main phases of targeting.Which happens to be the musts when it comes to Facebook Marketing.
Several tools are dealt with, concerning the Facebook Dashboard which deals with the viewer crowd.
These are just examples.The most important aspect of this course is the FB Pixel. People have been praising this tool for the performance it showcases. And Adrian makes sure that his students exploit the application's potential to the greatest extent. He has simplified this course in the simplest way possible. And has spent 2 hours of this module on this very subject.
Further, this module explains the do's and don'ts when it comes to Facebook Ad Copy.
Facebook Bidding also has a great deal of attention in this module. It deals with the Optimization of Impressions.
There are various ad sets in the Facebook Pixel,Each of these sets is discussed in detail and is supported by real-life case studies. This lengthy module contains 79 videos with a duration of 18 hours and 12 minutes.
This module is a short one which again starts from the basics of setting up and the benefits of using this kind of marketing. It approves of a paid app which helps in this kind of marketing. An Email Template is attached for you to receive optimal results and gives a tour of the different types of Email promotions, which are easy to use.
This module is 8 videos long with a span of an hour and 24 minutes.
Team Building Module
This module covers the part where you can meet Virtual Help to carry out your business in a much smoother manner.
A few options are suggested where you can get this help. These helpers or assistants help you with various tasks like product research, graphic design, is a project manager, etc.
This short module contains 7 videos and is 55 minutes long.
Project Management Module
This module is pretty much an extension of the previous module and is based solely on project management.
The module is 4 videos with a time limit of an hour and 11 minutes.
Exit Plan Module
In case you decide to exit this business, Adrian has also covered what you should and should not do. It is a module that you don't easily find in other courses. Along with how and where you can sell your business it also provides an additional spreadsheet that you can use to monitor the assets.
It's a 12-minute long video.
Bonus Module
This module is divided into 5 different subsections. This part provides videos every day for the 4-week course. It deals with a wide range of topics. Shopify settings, Shopify Apps, Facebook Strategies etc. This particular course is very long because it has videos ranging from 2016 till the current year and can get boring after a point. But, there are some pretty powerful insights that are delivered through the course.
This is a small course again dealing solely with the topic of email marketing. A different coach here, Anthony, explains methods you can use to get more sales. About 26 videos in 3 hours 36 minutes all theoretical which talk about Build Send Profit, Solo Ads, and Product Launches.
This part is presented by Adam Rader. This part of the course is more detailed on how one can find the best possible employees to build your team.
Adrian shares an app in this section which finds trending products in the market. It goes through websites like AliExpress and Facebook and detects any product going viral.
It is a small video explaining the working of the app. But the app is only accessible to this Academy's students and is proven to be extremely useful.
Various case studies are shared in this part, all following Facebook Ads. These ads have proved to be very profitable and Adrian shows you exactly how to set them up.
The content of the course is present in a well-organized manner and is very comprehensive. The most important perspective of the site being dropshipping. Not only Facebook advertising but also Email marketing is introduced in this course which you won't find on every platform.
The content of this course is better than many courses out there, but there is always scope for improvement. The course does give an overall gist of what is out there. The inclusion of case studies is one of the best decisions which makes the student understand what difficulties can be faced and how you can handle such situations.
The course might be a little heavy on the pocket. It values 2,495$ with a discount. But the result it delivers is on point.
The website does have positive aspects, such asThe site sure is pretty to look at, and also as simple as it sounds, great aesthetics do attract great results. It is easy to work with and one step is guided after the next, which minimizes the chance of getting confused easily. The quality of the videos is A class. Sound and Video both do not disappoint in any way.
As I mentioned earlier, the content of the series is pretty much precise and on point. Though other websites may provide you with the same content, I promise you ESA always has a little more to offer.
Along with proper content, this academy also gives added benefits for its users. Such as access to exclusive apps. Discounts on Shopify, and also add on-site training.
But as a reviewer, I have to admit that as much as this course has to provide, it is slowly getting old in this super fast-moving world. Videos dating back to 2017, and I know, there have been a lot of changes in the Internet world since then. The price tag it is attached to is questionable at times when many other websites are teaching the same content.
To stand out ESA does provide bonuses, but in the end, it comes to your point of view, if you are willing to spend so much money. It sure was the best course in a time frame, but since then a lot of competitive websites have been created.
This course has been in existence since 4 years and Adrian has changed as many as a million people's lives, but you also have to understand this, when you chose to do this course, the same million people will be competing against you with the same ideas and tricks you have learned. And since they are already in the game, they do have more experience than you.
The store Shopify has more than 80k e-commerce stores, the same million people also buy from the same supplier.Your competitors are aware of your marketing methods, as they are using the same, how can you stand out from the crowd? Other courses may give you another insight, but even they contain students with the same knowledge. You will have to learn to be a better marketer and to do that, you are going to have to use bidding, which sadly this course does not provide.
Another hurdle is products. Millions of products, it is essential that you choose products which are trendy at all times. Which will attract the maximum crowd? This is a very well point covered in the course and will help in the long run.
Dropshipping is sure to get a lot of crowds these days, and I would suggest trying an alternative when it comes to this field. Lead Generation seems to be a decent option these days. Or there is affiliate marketing too
FAQs & ESA Review
Quick Links:All in all, it is a decent course with proper insights, covering major topics. It takes care of your understanding of important topics. If not the best, Ecom Success Academy is surely one of the best platforms out there. It takes care right from Setting up your website to having a backup plan when you wish to retire, you don't find this on every E-commerce Course.
One brilliant thing about ESA is it's a full-blown business module, not just a part of it. Taking this course has changed the lives of thousands of people and the results are right in front of us. Adrian has truly done a remarkable job with this platform.