In today’s fast world, we often grab a quick sandwich for lunch and leave, with that in mind BVD a Swedish agency created a new way to design labels.
“More and more we choose a quick sandwich, wrap or salad for lunch. But if you are in a hurry, it can be difficult to see what is hidden in the packaging and tricky to find what you are looking for. Is the food fresh? Is it healthy? With new packaging 7-Eleven and Pressbyrån in Sweden want to enhance their fast food range.”
Using colors, these labels detail the order of ingredients in each sandwich, letting you know what you are in for when you bite into one of these sandwiches.
I personally think it’s something to take into consideration worldwide…