There is much discussion in the SEO world, but almost everyone can agree that links are and will continue to be of vital importance to a website's health and ranking.
Fortunately, link building and brand awareness goals can be integrated into your content marketing strategy, which can be greatly improved by combining your efforts with digital PR.
I'll describe how creating high-quality content and properly presenting it to top publishers can earn you the valuable backlinks you've always wanted (and if you use this strategy on an ongoing basis, the organic traffic you've always wanted, too).
Choose the right content idea
I must start by saying that the most important thing about being mentioned in news sources is that you must be noteworthy. This may go without saying, but what we marketers might consider noteworthy about our brands is not necessarily noteworthy to a writer or the general public.
Tip No. 1 for content creation: the best way to ensure your relevance is to collect and analyze data. Even if the dataset already exists, if it hasn't been analyzed and presented in a simple, applicable, and easy-to-understand way, your data illustration could be considered new and valuable.
I'll touch it again in a moment. But first, let's dive into the content example I'll be using in this piece.
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