LAUNCH FOR GINEROSITY,
THE WORLD'S FIRST SOCIAL ENTERPRISE GIN
The world's first social enterprise gin went on sale yesterday, with the profits going towards supporting disadvantaged young adults.
Ginerosity is a craft gin made in partnership with Edinburgh based Pickering's Gin with £6 from every bottle bought from the site being poured into good causes.
The Ginerosity team also confirmed distribution deals that will see the social enterprise gin stocked in bars and shops across the country.
Mr Pickering said: "This gin is an amazing product that tastes and looks beautiful, and we're all very, very proud of it."
Ginerosity, he said, was "about turning young people's fortunes around", adding: "With Ginerosity, being generous doesn't mean being frugal, helping others doesn't mean forgoing a bit of luxury. We want people to be able to enjoy themselves, experience a beautiful gin, and help others at the same time."
He added: "We've all been very supportive of charities, and will continue to be, but uniting to form the Ginerosity business has enabled us all to do something more formal where we can each bring our own expertise to this Community Interest Company."
You can purchase direct from the http://www.ginerosity.com/ website.