Last Year GAP told us to Make Love with diversity and this year they are telling us to Dress Normal for ourselves like no-one is watching. The Dress Normal ad campaign has famous faces dressing for themselves while photographed in ‘normal everyday situations’ like walking on the beach, having a cup of coffee or staring to the the abyss of the refrigerator. All while looking fabulous, so we can have a vision of ourselves looking like that while ‘dressing normal’ with our favorite t-shirt, pantsuit or even that LBD.
According to Seth Farbman - global chief marketing office of GAP: ‘Finding your own version of ‘dress normal’ is an art — my normal is different from your normal, and that’s the essence of the campaign. This fall, Gap celebrates dressing for yourself and finding those perfect items — a pair of jeans, a t-shirt — that make you feel confident to be your most authentic self.’
Elisabeth Moss from Mad Men (below)
Luke Grimes from True Blood and Brothers & Sisters
Zosia Mamet from Girls
Anjelica Huston from Smash, The Addams Family and The Royal Tenenbaums (just to name a few)
Michael K. Williams from The Wire and Boardwalk Empire
Jena Malone from Th Hunger Games
Photos: THR