Google DoubleClick Ad Exchange is expected to launch by the end of September. This Marketplace will sell anonymously display the unsold inventory.
Google is preparing to launch its display marketplace, DoubleClick Ad Exchange, by the end of September, according ? ClickZ?. The launch of this platform so far in testing with a handful of publishers, advertisers and agencies, may even coincide with the week of advertising to be held in the United States of 21 September 25. DoubleClick Ad Exchange allows publishers and ad networks to auction their unsold inventory. They will include possible to do so completely or partially anonymous, stating for example advertisers and agencies, the target population or category content. Marketplace of DoubleClick also accept advertisements from other ad servers that his, Dart for Advertisers, which could allow it to attract advertisers who, unwilling to use the solutions of DoubleClick, had turned to the marketplace Yahoo Right Media Exchange.