One of the most successful Ethereum NFT projects is putting its follow-up series in the same place as NBA Top Shot.
Doodles is one of the most renowned Ethereum NFT projects, with profile pictures (PFPs) that stand out on social media, a trading volume of over $550 million to date, and Pharrell Williams as its chief brand officer. The next version of the popular Doodles project is finally coming up. It will be an ecosystem expansion that has been in the works for about a year. But, surprise, it will not occur on Ethereum.
While this may come as less of a surprise to those who have been following the brand since 2021, given that plans for Doodles 2 were initially announced this past summer, a cross-chain project of this scope is not something that should be left to chance.
But it looks like Doodle owners and those nearby don’t need to worry. When 2023 comes, the weird, wide, and colorful world that Burnt Toast founders Evan Keast, Jordan Castro, and Scott Martin (Burnt Toast) have been making will be shown.
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What is Doodles 2 about?
Even though people in the NFT space may have different thoughts on how and how often the Doodles Twitter account is used to communicate, it can’t be denied that the project has made significant progress over the past year. Doodle community members have had a lot to look forward to, from Space Doodles to the Dooplicator, Genesis Box, Doodle Records, and, of course, CEO Julian Holguin and Pharrell Williams joining the executive team.
Even though the NFT market has gone up and down, one thing has stayed the same: Doodles is a collection with a limit of 10,000 PFP NFTs. No more, no less. But now that Doodles 2 is out, the project wants to grow the ecosystem.
“The Doodles 2 mission is to make our digital identity and the style of Burnt Toast accessible to everybody. Over the last year and a half, we’ve learned that some of the best retaining tools are community, attractive art, self-expression, and personalization,” Castro said. “But, you know, there’s some friction and hurdles with that. Doodles right now are multiple ETH each, and there are only 10,000 of them. This is our solution for getting people into our community and into our ecosystem of NFTs.”
Doodles 2: A Doodle for everyone. Mint a base-level doodle, choose generic traits like skin tone and hair color, then customize your doodle with wearables (varying tiers of rarity.) pic.twitter.com/oeY40yOWTu
— doodles (@doodles) June 28, 2022
Doodles 2 will be more than just a side project. It will be a whole new initiative with the goal of getting more people interested in Doodles, especially those outside of the Ethereum NFT ecosystem. The new project is called “A Doodle for Everyone” and comes right after Doodles bought the award-winning animation studio Golden Wolf. It is based on dynamic NFTs built on the Flow blockchain.
It will also enable NFT holders to endlessly customize their characters for utilize in games, social media platforms, and elsewhere. Owners of Doodles 2 NFTs will be able to customize their avatars’ bodies, apparel, expressions, and accessories.
Doodles will offer digital wearable items for NFT avatars “via limited-edition IRL drops associated with events and brand collaborations,” the company announced in a press release, with the items thereafter becoming tradable on the Gaia marketplace on Flow.
What’s coming after Doodles 2 on Flow?
The choice of Flow was a surprise, and it’s a big win for Dapper Labs, which made Flow. Doodles will be the first well-known NFT project to start on Ethereum and then move to Flow. In recent months, the price of Flow’s token has dropped sharply, which has led to less NFT activity.
Despite the fact that Doodles 2 will be hosted on Flow, the project’s founder has stated that they would continue to invest in the Doodles ecosystem on Ethereum. Noting that the future of NFTs appears to be multi-chain, the founding team of the project indicated in a press release that additional initiatives, such as extended licensing opportunities and greater access within the Doodles ecosystem, would always live with the original Doodles collection.
Even though we don’t yet know how the Flow expansion will affect the Doodles community, it’s clear that the Doodles team is still working on things that could help define what it means to be a Web3 brand.