Do Most Investors Actually Know What a Premium Domain Name Is?

Posted on the 02 January 2024 by Worldwide @thedomains

If you take any business that you participate in seriously, you have to know the rules of the game. One question that comes to mind when reading many tweets or posts on forums is the following, “Do you actually know what a premium domain name is?”

I would say many do not, it can come from lack of experience (understandable) or perhaps it could be a language thing, the person might be dabbling in names where the language those names are rooted in is not their native language.

Sometimes it’s just faulty thinking, people want to believe that their alternative variation of a true premium name is premium itself. Look those names can and do sell. No doubt, but they are not a premium name.

I would also say when speaking or trying to sell to other domain investors, don’t use the word premium. A fellow domain investor knows what a premium domain name is, you don’t need to tell them. If you are offering them Plum.com, they know it’s premium. If you are offering them Skroove.com and call it premium they just walk away thinking you are clueless.

The premium term is used to market to end users and outside industry auctions. Where it makes sense to use the term, but not to another investor.

You want to have connections in this business, you want to have people you can do wholesale business with, if you keep calling average names premium names it might hinder building those relationships.

Plenty of average names sell every week at Sedo and GoDaddy.