Distracted on a Conference Call – It’s Probably Your Brain’s Fault

Posted on the 02 July 2014 by Maranda Gibson @accuconference

If you find yourself distracted on conference calls, you might feel like you have a case of Monday’s – Friday’s. While that may be true, your distraction could be due to your brain feeling out of its element.

Your brain likes to sort out patterns and enjoys when things are predictable. When talking to another person face to face, your brain is able to draw conclusions about what the other person is saying to you and conversation will flow smoothly. It’s like a little computer, taking everything, processing it, and then spitting out answers to questions or making decisions. The problem is that your brain is always looking for data and there are some situations, like an audio conference that can be very hard on your brain.

Why Can Audio Conferences Be So Distracting?

When you and your brain walk into a physical meeting, your brain begins to break down the people in the room.

Cool – there is the speaker and her name is Judy. I can tell because she’ll be in front of the room so I won’t be trying to figure out who is speaking when I heard a voice.

On an audio conference call, your brain is severely limited on the data at hand. You only have voices to go by and since your brain wants to know everything, it starts to feel a bit like scrambled eggs. You’re trying to listen, but someone has a bad connection – which breaks up the predictability of speech your brain is loves.

While you are trying to listen and absorb the information being said, the different parts of your brain are trying to figure out who is speaking and if there is background noise that you can’t recognize, pieces of your thoughts will then be allocated to trying to figure out what that noise was.

So How Do We Combat Scrambled Egg Brain?

Add a visual element to your presentation. A simple PowerPoint will do the trick. Visual aids enhance a speaker’s word and provide positive impacts to your conference calls. Nearly 85% of information is retained when a visual aid is paired with an oral presentation.

Use conference features to limit the noise. Using things like lecture mode or muting your line when you’re just listening on a conference will lower the background noise and give all the participant’s brains less to focus on and figure out.

Have an operator host your next call. While not exactly a “visual” element, putting an operator on your call can signal to the cognitive areas of your brain that the particular event is “special” and deserves some extra attention. Operator calls can also take the names of your participants so that they can be announced by name if they ask a question. This will relieve the brain of some of that “who is speaking” pressure and allow them to focus on the question.

Remember that for as much as we like to say we can “multitask”, our brains do not function like little computers. For every task you add while focusing on another, you take away the available capacity for your brain to fully work on another task. You may be doing ten things at once but each task is only being filled at 5% capacity.