When you decide to choose animation over a live-action video, there are absolutely no limits what you can do. It's really easy to simplify difficult messages that could be east to express with animation. There are visual elements that will do a great job, showing what words cannot express.
An animated video's only limit is your own imagination. With live-action, unlike animation, you can include special effects or integrate CGI. The downside, it can cost you a great deal more money than you might think.
Animation is really the way to go if you want to present an idea that is really difficult to illustrate with actors and sets
Your creativity using animation can do a really great job for entertaining your audience while giving them an education and valuable information. Audiences really enjoy watching something that is unique, imaginative, and engaging along with helping you express your marketing message.
Another thought, animation is engaging when creating explainer videos or showing ideas that can often fall through the cracks with text such as data, numbers, or statistics. You can use icons and graphics to quantify the data and make the more visual without overwhelming your audience.
Animation videos will give you the chance to choose which visual style will match best with your brand and message. You can include a character as a mascot or a logo and bring it to life. You can add colors that work best for you as well as the best theme to help illustrate your branding and grab people. People will remember what you have to tell them.
Get Improved Engagement From Your Audience attention.
If you stop and think about videos that grabbed your attention, especially when you are surfing the internet or checking out videos on . More than likely, they popped out at you and hooked you immediately. They are probably videos that offered visual appeal and high visual appeal.
Let's face it, videos are great deal more engaging than reading text. Bright colors, unique shapes, and captivating actions will draw people in every time.
If you create animated videos the right way, you can have stunning, engaging videos your audience will love. People browsing the internet have very short attention spans and will not spend very much time on an article or video if it does not capture their attention almost immediately.
Consumers are used to watching live-action videos. Because there is such a variety of animations, you can choose what works for you and do so many things to make it jump out at your audience.
Animation is much better for grabbing people's attention from the get go! If done correctly, you will stand apart from your competition. In turn, audiences will remember your brand.
Animation appeals to audiences because it can bring up feelings of memories. I don't know anyone who didn't watch cartoons as a kid. People seem to connect with videos that appeal to them on an emotional level. This means they will be more likely to engage with it, comment on it, or share it with family and friends.
Create Better ROI
There are many professional marketers that are very leery of taking on video marketing because they believe it's way too expensive. In reality, video marketing will not wipe out your budget.. Also, the returns will make your investment well worthwhile.
Most marketers who have created video campaigns have said that their video helped to generate leads and sales. They have reported that videos have gotten people to stay on their site for longer periods of time while learning about the products and services the marketers are offering.
Research has shown that consumers who watch product videos are more likely to purchase the product. When it comes to animated marketing videos, it's one of the best investments you will ever make. You do not have to add actors, locations, renting out equipment, props, etc.
You will still get the same great ROI that videos are famous for. And you do not have to take courses. Most businesses do not have the budget to create awesome 3-D videos with special effects. Also, very few businesses need 3-D videos to begin with. There are many animation styles to choose from and is a platform that will fit nicely into your budget.
A simple whiteboard style, drawings, 2-D animation, and kinetic typography are excellent ways to bring your thoughts to life in a great way. Just concentrate on what your audience is looking for and what you need to say then show them what they need to help them connect with you. Then take it from there.
Start With Your Video Strategy
You want to create a strategy, as a marketer, that makes good sense for your business both in your budget and timeline. If you are ready to get a step up on your competition with videos, now is the time to do it.
If you want to create something that is both stunning and engaging without the high cost of live-action, animated marketing videos are the perfect solution.
Since 2015, we have been creating effective animated videos in a large range of styles If you are looking for knowledgeable experts who are highly professional in animation, the INOVIT Team is ready to help you out with a quick turnaround, and pricing that will fit your budget. At INOVIT, our people will make your video dream come true.
Animation videos have taken over by storm , allowing businesses to bring in more sales and more customers. The days of just text content is quickly coming to an end. Remember, your audience wants something they can associate with and is engaging. Animation is not difficult to do. With a little practice you will be surprised what you can do!