The parent company of Ciroc Diageo Spirits, have partnered up once again to acquire a new Tequila brand named DeLeón as their second 50–50 joint venture. “Expanding our relationship with Sean Combs into tequila was a natural choice given Sean’s ability to galvanize support for luxury brands, as we’ve seen with our work together on Cîroc” said Larry Schwartz, President, Diageo North America. The high end luxury tequila comes in five different variations, and ranges in price from $120.00 to over $1,000.00 per bottle.