Okay, last time I told you what NOT to do in terms of content marketing. And really, it all boils down to having a good content marketing strategy BEFORE you begin writing. Recently, I found a great article by Steve Lazuka on developing a strong content marketing strategy:
The Benefits of Developing a Good Content Marketing Strategy
According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report, published by CMI and Marketing Profs, content marketing is enjoying rapid adoption and claiming a greater percentage of the marketing budget than ever before, regardless of the size of the enterprise.
But small businesses in particular, often get the biggest bang for the buck–especially when content is used to drive brand awareness and lead generation. Since content marketing makes heavy use of social media and other inexpensive online marketing tactics, costs can be kept to a minimum while effectively getting the word out about your product or service to the right audience.
To be effective, though, your content needs to be highly targeted and aligned with your company’s goals. To this end, you need to develop a content marketing strategy. Here are 5 key benefits:
Go here for the rest of the article. It’s worth it!