Are you looking to drive more traffic to your website? Do you want to generate more leads that you can easily convert? Are you searching for ways to increase sales and ROI?
Then, you've come to the right place! Here you'll learn how to create an online quiz for social media, which will help you increase audience engagement, generate qualified leads, and supercharge your sales.
Quizzes are generally fun, which is precisely why people love them. Creating a quiz relevant to your brand can really help you increase traffic, improve online visibility and SEO ranking, and yield positive results regarding your lead capture and conversion.
{Detailed Guide} How to Create an Online Quiz For Social Media 2019
Without further ado, read on to explore this step-by-step guide to creating your own social media quiz.
To make sure your online quiz is effective, you need to start with your goal. What is it that you want to accomplish with your social media quiz? What data do you want to collect? What do you want your quiz takers to do?
Only when you establish a clear objective and goal of your online quiz will you be able to make sure it actually helps you achieve that goal.
Here's an example of Airbnb's Trip Matcher quiz to help you get the big picture.
It's a personality quiz for helping people find their travel personality, before providing them with an Airbnb trip itinerary for their next vacation. Once the quiz takers get their results, they can explore all the other travel personalities, each coming with its own exciting trip itinerary.
Since Airbnb is a hospitality service, a quiz about travel personalities definitely hits the bullseye. Offering trip itineraries that fit the quiz takers' interests will help the hospitality giant capture more leads, and increase sales.
This is just as important as your goal. You need to create an online quiz that provides real value to your audience, and you can't do that if you don't address their needs.
Find out your audience's biggest pain points , and thoroughly think about how you will address them in your quiz. If you manage to tap into your audience's emotions and truly engage them in the quiz, they will gladly give you the necessary information for following up and keeping in touch.
Creating a Social Media Quiz: Step-By-Step Guide
Once you have your goal, and you know what your target audience needs, you can start creating your online quiz. Here are all the steps you need to take.
There are two main types of quizzes for social media that you can choose from:
Personality Quizzes
A personality quiz , as its name suggests, helps people learn more about themselves. Once your quiz takers are categorized into different personalities, you can provide them with personalized recommendations regarding your products and services.
For instance, if your target audience consists of bloggers, you can create a "What Kind of a Blogger Are You?" quiz. You can incentivize your quiz takers to share their details with you by offering a free eBook on better blogging, for example or anything else that will give them real value.
Knowledge Tests
Knowledge tests are types of quizzes that help people assess how much they know about a particular subject.
By creating a quiz just like the example above, you can help your quiz takers know where they stand on a particular topic - in this instance, coffee.
The incentive to get them to subscribe to your email list could be, for instance, offering them exclusive access to your healthy coffee recipes. You could also offer discounts for your espresso makers, for example.
You can easily wrap your quiz, no matter the type, around any product or service you're offering. For instance, if you're selling furniture, you can create a "What Is Your Interior Design Style?" quiz, and offer personalized product recommendations, specifically tailored to the answers the users gave. The options are really limitless.
This is perhaps the most important part of every online quiz. If the title is not catchy, people simply won't click through and take the quiz.
So, you need to come up with something captivating that instantly grabs attention. You need to craft a headline that evokes emotions and makes people unable to resist taking the quiz. The title of your quiz is precisely what will help you get higher CTR (click-through rates).
The "Actually" Title
When you add the word "actually" into the title of a quiz, the quiz instantly becomes a challenge that rarely anyone can ignore.
This is a perfect title, if you have, let's say, an eBook on online marketing. You can offer its free version, or an engaging excerpt, to everyone who subscribes to your email list.
How can you create quiz titles that actually get clicked? You can choose from the two main types of titles:The Comparison Title
These are all those "What/Which (blank) Are You?" titles for personality quizzes. You can use this type of title for pretty much any topic.
Instead of " digital marketer " in the example above, you can insert literally anything relevant to your brand that will address the needs of your target audience.
Once you have the type and title of your quiz worked out, it's time to come up with interesting and relevant questions that will keep your quiz takers engaged until the end. You need to make sure that they actually complete your quiz, instead of abandoning it halfway through.
To make your questions as engaging and effective as possible, you should:
Also, keep the quiz length between 5-10 questions, as that way it won't take longer than 2-3 minutes for people to take your quiz. Anything longer than that, and you'll make most of the people bounce back.
- Keep them short and sweet - Don't overwhelm your quiz takers with long, complex questions. Keep them concise, and don't provide more than 5 answers per question.
This is great for showcasing your personality, and humanizing your brand, especially if you choose to sound a bit informal, which definitely isn't something to be afraid of. People actually engage more in informal conversations.
- Enrich them with captivating images - Adding images to each question (especially to each answer per question) will keep people engaged, and help you make a real connection with them.
Now, this is where the magic happens. This is where you incentivize your quiz takers to do something that will help you achieve the goal of your quiz. That's getting them to sign up for your email list, which helps you move a step further in your marketing strategy and generate more conversions and ROI.
It is absolutely vital that you save your lead capture form for the part of the quiz that's right before the results. There's no point in trying to capture leads after you've provided the quiz results because there's no incentive to get people to subscribe.
When creating your lead capture form , make sure you have these three crucial things in mind:
- Stick to a relaxed, friendly tone - Craft questions in a friendly tone that reminds of a relaxed conversation with a friend. That way, your quiz takers will instantly feel genuinely comfortable answering all the questions.
Value - If you ask for an email address, and offer nothing in return except for the quiz results, many people may bounce back. This is simply because they wouldn't want you to potentially bombard them with irrelevant emails every single day (which you should never do).
You need to let them know exactly what value they will get if they subscribe to your email list. You can offer discounts, coupons, a free eBook, an entry to a free giveaway, or anything else that will make them want to share their details with you.
You can also choose to include the option to skip the opt-in step, like in the example above, if you're perhaps only looking to drive more traffic to your website.
Honesty - You need to be completely transparent when it comes to your marketing strategy so that people know exactly what they're signing up for. If you plan on sending them daily follow-up emails, let them know, so that they can make an informed decision.
Minimum information requested - Never ask for more information that you'll actually need. If you're only going to need your quiz takers' email addresses, maybe even their first and last names, don't ask for more information. For instance, don't ask for a phone number if you're never going to give them a call.
Requesting only the most necessary information is what will help you actually capture more leads.
At this stage of your quiz, you've already accomplished your goal, that is, compelled people to sign up to your email list. However, the results you craft are just as important, because you want your quiz takers to actually share them on social media, and help you extend your reach.
Social media platforms give you an opportunity to reach a wide, global audience, so you need to make sure your quiz results truly entice people to share them.
To create the results that people will be more than happy to share on social media, you need to:
Implement eye-catching images - Using high-quality images that instantly grab attention is an absolute must for your quiz results. This is because the image is the first thing people will see when they come across the results someone shared on social media.
Use positive emotions - Positive emotions are precisely what will make people share the results of your quiz. Compliment your quiz takers, and focus only on their best traits, because who doesn't like being praised for their personality? However, make sure you speak only the truth.
- To get the most out of your Include a compelling CTA social media quiz, you should include a CTA (call to action) at the end of the results.
Your CTA could be inviting people to check out your blog and find out more about your brand. It could be a link to your landing page or a product page with personalized recommendations.
Or, like in the example above, it could be a link to your guide, an eBook, or anything else of value. Include anything that will entice your audience to keep interacting with your brand, and don't forget to add social media sharing buttons!
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Conclusion: {Detailed Guide} How to Create an Online Quiz For Social Media 2019
Now you're ready to create an online quiz for social media that people will absolutely love, and share. Just follow this comprehensive guide, and you'll soon have lots of fun quizzes to share on social media and generate plenty of leads.