To provide direction and staff information many large buildings and campuses use directory signage. When you have several tenants in a building these signs allow for easy searching. Customers and guests get a welcome vibe in a new place that has directory signs. Here are some things that you need to think over when creating such signs:
Size
Size refers to the size of the signs and also the typeset and graphics. For exterior signs, larger fonts and graphics are used so they are visible from a distance.
For signs that one can walk up to, smaller fonts can be used. The sign designers usually recommend the most appropriate materials for your climate. The weather affects the functionality and the durability of the signs as it is best to take guidance, so you do not have to revamp the signage system due to fading or breakage.
Signs installed in the building can be made of different materials than those installed outdoors. The larger exterior signs are usually made of more robust and lasting materials.
Fonts
Some fonts are easier to read than others and for signage, legibility is important if it has to play its role in your environment. Fonts also have to be spelled right as it gives off a well-organized impression.
If you have spelling mistakes in your signs it can confuse and also give a bad impression about you. Making signs using sans serif fonts is a common practice as it is legible from far.
San Serif fonts are those that do not have the strokes at the end of the alphabets. These are also friendlier fonts and are more often used in branding designs.
Adjustable Design
In design, flexibility is important as people move all the time. When tenants come and go their signs also have to be replaced. If the sign design is flexible, making changes is a lot easier and more affordable.
Nameplates have to be designed in a way that they are easily changeable. Metals can be used in nameplates along with magnets to make quick changes.
Branding
While creating the sign design the looks of the building and its surroundings also have to be considered. If the signs are placed outdoors, they have to match the landscape and the immediate surroundings.
Directory signage has to blend in with the rest of the interior décor or else it will look out of place and awkward. The company logo and the brand colors can also be used in the directory signs if you have multiple office locations within a building.
This will help with branding. Creative directory signage, make a good first impression, and the more thought you put into it the better they can serve the purpose.
They are a guiding tool and make the guests feel welcome in your building or campus. Logos used in signs also help the employees become more loyal besides enhancing the corporate look.
These days many companies are also using digital signage to convey a business message. The use of LCD, LED and projection helps show images, how-to videos, and streaming media. It can disseminate vital information about the brand and during bad weather can also be used to give weather updates.
Many corporations, clinics and hospitals, museums, and stadiums besides shops, restaurants, and hotels like to use digital signs for marketing purposes.
These also help companies with outdoor advertising. If you wish to take your branding and marketing forward talk to a sign design company and see what they can do for you.
Retail stores and transit systems like to use digital signage due to its low cost. Educational institutions, government offices, and hospital campuses also use it due to its many benefits. It brings the prospects closer to the brand and gives the information that is useful for them.
Going to the local grocery store is more beneficial when you can learn which items are offered at discounted prices soon as you step in. This helps customers make buying decisions sooner.
Wayfinding signs can welcome visitors and also show meeting schedules. They can be used creatively. The signs in a university can show deadlines for registration or congratulate the best athletes that win inter-university events.
At the exhibitions, directory signage helps the visitors find the stalls of their interest without delay. Some expos span over several acres and with proper wayfinding guidance you can make the best use of your time.
Getting lost is a waste of time and you may have to walk a lot to find the stalls you are looking for. It is the event manager’s task to get the directory signage created and installed at the highly visible spots so all guests can make use of it.
Directory signage is used for wayfinding so it can help everyone save time. Navigating new places gets a lot easier when you have some guidance.
The level of trust in guests and prospects is enhanced when they can move around your campus safely and without any level of confusion.