Last week, Heineken unveiled a marketing stunt in which travelers at New York's John F. Kennedy airport were asked to ditch their current plans for a game of 'Departure Roulette.' Travelers who happened to pass by Terminal 8 were given the opportunity for an adventure of a totally different kind, and asked to exchange their current plans for new ones.
Those who decided to take the challenge were then asked to press a red button on a billboard showing them their destination. Those who were spontaneous enough to brave the unknown were rewarded with spectacularly exotic destinations such as Morocco, Thailand and Cyprus. They were also given $2,000 for expenses, along with two free hotel nights for their trip.
(thanks Cora)