Effective direct marketing campaigns concentrate on promoting a specific service or product and invoke your customers to act to get more information, visit your business site, proceed with a booking or make a purchase.
Daniel Klibanoff – Promote your services and products successfully to your customers
Daniel Klibanoff is a respected name in direct marketing and a serial entrepreneur from Asheville in North Carolina with more than 32 years of experience in data and marketing solutions. He is widely respected for his in-depth knowledge and creative skills that have led many businesses to earn millions of dollars as revenue. In 1982, he founded his own data business with $500, and today it is one of the most prominent companies in the region that has served credible names like Citibank, AARP, Chase Manhattan Bank, and others.
Besides work, he is an active philanthropist, and with his wife Cathleen, he founded the non-profit organization Angels Among Us. His NGO helps children who cannot afford a college education with financial aid after they have displayed deep commitment toward civic duty after serving the community consistently as volunteers.
Exemplary leadership skills and dedication to charity
He has received outstanding achievement awards from the Muscular Dystrophy Association and The American Heart Association for exceeding fundraising goals and displaying exemplary leadership skills. He completed his studies at the University of Alabama and did his BS and marketing courses from there. Regarding his hobbies, he loves to spend time with his family and is fond of water sports, films, theatre, and sports.
Attract and retain customers with direct marketing
Direct marketing campaigns allow you to effectively promote your services and products to your customers who need them the most. A good campaign helps you to establish good relationships with your new customers, test the service or the product’s appeal in the market, teaches you the marketing approaches you should embrace to reach your targeted audience, offer customers compelling business content that you can share with your future customers, and boost sales.
Get the most out of the direct marketing campaigns for your business
According to Daniel Klibanoff, businesses have to plan their marketing campaigns carefully, and they should have a precise understanding of the practices used for promoting the drive to the right customers. When you have a well-planned campaign for direct marketing, you can establish rapport with your customers invoking trust and credibility in the process. This step helps you focus on getting the most from your direct marketing campaign.
After you research and successfully identify your targeted customers, create a marketing message that is short and precise. The call-to-action should be visible in the content so that your customers know what to do when they are interested in the offer. Embrace different mediums for your direct marketing campaign to get the maximum response from your targeted audience like emails, internet display ads, social media platforms, etc., and reach out to them successfully in order to build a lasting relationship!
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