We have aggregated many of the world's best growth marketers in one community. Twice a month, we ask them to share their most effective growth tactics and compile them in this Growth Report.
Here's how to stay up to date on marketing tactics for growth - with advice that's hard to find elsewhere.
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Without further delay, on the advice of our community.
Creation of a robust churn inversion system
Insights from Matthew Morley of SavvyGenerally, it is much more efficient to keep a current client than to close a new one. You will need a system to help you identify which users are at risk of agitation. That way, you can contact them proactively before they leave.
Start by identifying your high-value customers at risk of dropping out:
Who is it:
- Spending within 10% of the best times using your app?
- Do you have a considerable number of places for your product?
- Or, say, does it have a corporate size of at least 50 people, reflecting their growth potential?
But also:
- Use the product in less than 30% in a given month
- He has sent at least one nontrivial support ticket in the last month
- And their subscription renews in less than 90 days
And so on.
You can merge this information from multiple sources such as Stripe, Mixpanel, Crunchbase and Intercom. So, set up an alert to warn your team when someone falls into these buckets.
So reach out for something personal to regain their enthusiasm. It can be very helpful to put them on the phone to find out what's holding them.
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