Financial services providers rely on a regular influx of clients to keep the business rolling forward. There are several ways to attract new clients, from social media to word of mouth, but having a branded website is critical. You probably already know this, but the hard part is creating a site that actually draws clients in and pushes them through the sales funnel!
Finance websites of all descriptions must follow a few best practices. For starters, you can't claim to be affiliated with a regulatory body if you're not. Establishing credibility in this highly competitive sector is the key to success. If you get this right, the rest will fall into place.
Check out the following service - Hook Agency - financial services website design. This provides an overview of the type of things you need to think about when creating a website for your financial services business.
Whether you are building a site from scratch or paying a designer to do it for you, here are the main things to consider and include.
Who's Your Target Customer?
Use analytics to build a picture of your target customer. Use
this information to help you create the right content for your site. There is no point producing content that is too technical if you are trying to attract people near pensionable age, as most of them will be alienated by information that's beyond the scope of their understanding.
Figure out what your target customer's pain points are. The website should offer solutions to their problems, from advice and tips to specific information that encourages them to contact you for help.
How to Establish Credibility
Establishing credibility is very important. The financial service sector is one area of the internet that is rife with scammers and crooks. People need to feel safe when they browse your website. You can build trust by including geographical information, contact telephone numbers, and information about any regulatory bodies you are affiliated with.
Make a good first impression by publishing authoritative information on subjects related to your niche. Educate and inform potential customers, so they feel confident you can help them make the right decisions. A blog is an excellent way to do this, but all content needs to be high quality and useful, as well as containing the right keywords for your niche.
Useful Links, Tools, and Calculators
Include helpful tools and calculators, such as budgeting apps, mortgage interest calculators, and links to government or regulatory websites.
Calls to Action
Include calls to action on each relevant page. Encourage customers to contact your office for an appointment. Make it nice and easy for them by having a web contact form or online appointment scheduling service. The more comfortable you make it, the more likely people are to get in touch. Lastly,
make sure your website is mobile responsive. More and more people are using mobile devices to search online. If they can't see your site on their iPhone, they are not going to stick around for very long. Google also penalizes non-mobile friendly websites, which is bad for business.