Create Your Strategic Management Project Template for Your Online Class

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English: Figure 10: SWOT-Analysis of the organic business idea. Belongs to The Organic Business Guide. (Photo credit: Wikipedia)

Swot analysis (Photo credit: Wikipedia)

SWOT analysis diagram in English language. Français : Matrice SWOT en anglais. (Photo credit: Wikipedia)

English: Diagram of DuPont analysis of return on equity. ‪Norsk (bokmål)‬: Diagram over DuPont-analyse av kapitalrentabilitet. (Photo credit: Wikipedia)

1. Create Google Drive Doc using table of contents page.

GUIDELINES FOR WRITTEN CASE ANALYSIS

I.   DIAGNOSIS – Current situation: summary of factors which contribute to present status

1. Mission
2. Objectives
3. Corporate Strategy
4. Policies
   1.  Diversity
   2.  Ethical Standards/code of Conduct
   3.  Suppliers
   4.  HR

5. Strategic Managers and Board
1.  Sr. Level Executives
2.  Corporate governance
a.  Responsibilities
b.  Board Committees
c.  Director Compensation

6. Generic Industry Type:
1.  Fragmented, Maturing, Energizing, Declining
2.  Industry Economic Characteristics (p.53)

3. Generic Industry Type

Industry definition

Market size and growth rate

Key rivals & market share

Scope of competitive rivalry

Concentration vs. fragmentation

Number of buyers

Demand determinants

Degree of product differentiation

Product innovation

Key success factors

Supply/demand conditions

Analysis of stage in life cycle

Pace of technological change

Vertical integration

Economies of scale

Learning/experience curve effects

Barriers to entry

Regulation/deregulation

Globalization

Trends

7. Organization Structure:

1. type—functional, divisional, matrix, SBU
2. advantages and disadvantages discussed in class

8. Financial Analysis / Altman & DuPont
1.  Graphs
2.  Altman
3.  Tobin’s Q
4.  DuPont Analysis

5. Stock Analysis

Compare your performance over time using the “Max Graph” from Yahoo Finance,

9. SWOT Analysis (See Handout)

1. Internal (strengths, weaknesses)
2. External (Opportunities, Threats)

10. Market Share Data Graphs

II.   FOCAL POINTS FOR ACTION: Identify problems & issues which need to be resolved.  Analyze your company’s 10K before performing this step.

1. Short Range
2. Long Range

Go to www.lewisu.edu click on Academic, then Library, then On-line Databases

Go to Databases and type in your Company’s name and Industry to find helpful information.