“Two years ago, content marketing didn’t exist. Some claim that it has been around since the 1920s. Yes, companies did indeed hand out comic books and magazines, etc., but the intention was to entertain, be a public service, etc. The fact that produced the move to content marketing is the collapse of advertising. Traditional media relied on a near-monopoly control of a market by controlling the expensive reproduction process and chain of distribution. But digitization and the web have undermined that. Anyone can create a document or video now and share it with (in theory) over a billion people at zero cost. Advertisement placement in traditional media is expensive. By using digital media, you cut your reproduction and distribution costs to zero. I’ve sold over 2,000 copies of my book at zero distribution cost. Literally zero. Not even a single postage stamp.” More>>>