“Based on an online survey of 197 b2b marketers conducted in August, the study found that 97% use some degree of content marketing. Further, 26% of respondents said their content marketing initiatives are “very” or “fully” integrated into their sales and marketing initiatives, compared with just 16% last year. Looking ahead to 2014, 57% of marketers will be “very” or “fully” engaged in content marketing, according to the study.” More from this article at BtoBOnline.com>>>