We've come to the point where serious content marketers cannot live without AI tools to produce quality content at a faster pace.
With that in mind, we'll look at the two giants in this realm: Content at Scale and Jasper AI.
Both promise to supercharge your content game, but they have significant differences.
At a Glance: Content at Scale vs Jasper AI 2023
Here's a quick comparison between the two tools.
Jasper AI is a seasoned trailblazer of AI content marketing tools. It is a pioneer with substantial funding and has attracted an extensive user base.
Jasper AI is the Swiss army knife of AI content generation, offering a dynamic range of features catering to diverse content formats. Whether you need snappy social media snippets or captivating ad copy, Jasper AI delivers.
Meanwhile, Content at Scale is the expert at long-form content truly produced at scale. It's a specialist: It does one thing well, really quickly.
If you need a steady stream of long-form SEO content for your websites and blog (and trust us, you do), you need Content at Scale. With this platform, you can go from keyword list to draft to published articles in a snap.
If you need an all-around content toolbox for your social media, marketing copy, YouTube, and other platforms, go for Jasper AI. However, Jasper cannot match Content at Scale regarding quality and speed in producing long-form content.
With Content at Scale, just input a keyword and a few details, and within a few minutes, you'll get 2,000+ words of quality SEO content that can pass the common AI detection tool.
Here's a handy chart comparing the two platforms:
Which AI Tool Is Right for You?
Content at Scale and Jasper AI might seem like direct competitors. Yes, they are both AI content generators. But if we take a closer look, we'll see that they are different tools for different use cases.
Think of it this way. A Swiss army knife and a chainsaw are technically both cutting tools. But you wouldn't use a Swiss army knife to cut trees or dare use a chainsaw to peel and slice fruit.
So take this comparison for what it is: not a determiner of which AI tool is best, but a guide to choosing the right tool for your needs.
Content at Scale delivers exactly what it promises: SEO content is done at scale.
This new AI writing tool is less of a writing assistant and more of a complete replacement for human writers. Give the AI a brief, and it will spit out a full draft of search engine-optimized long-form content. And Content at Scale does this within a few minutes.
Let's take a peek at some of its features.
What Makes Content at Scale's AI "Intelligent"?
Unlike most platforms out there, Content at Scale uses a proprietary AI.
While Jasper presents different use cases and templates, they simply use a thinly veiled mix of GPT-4, Bard, Anthropic, and other models such as T5 and Bloom. It's just a repackaging of the popular AI engines.
Meanwhile, Content at Scale's AI combines multiple AI engines, Natural Language Processing (NLP) neural networks, and semantic analysis algorithms. The AI uses Google to "learn" from top-ranking content and up-to-date news.
This allows the AI to "research" a topic and pull information from reputable sources. It also "researches" what makes the top content in Google rank highly. It then uses that information to create credible, long-form, SEO-focused blog posts.
With its ability to write long-form content in bulk, Content at Scale promises to outperform a whole writing team.
This solves the challenges content managers or businesses face in hiring, training, and managing writers. With Content at Scale, there's no need to go through the laborious task of finding the right group of writers, training them in your industry, and ensuring they deliver content on time.
And because Content at Scale automatically optimizes the content for search engines, you won't have an issue with SEO expertise. The AI also keeps up to date with best practices on search engine optimization-no need to invest in upskilling and training writers.
Instead, you can hire one writer as the "managing editor" to fine-tune and optimize the AI-generated drafts from Content at Scale.
Content at Scale even offers resources around this model, called AIO: Artificial Intelligence Optimization.
Generating long-form content en masse is one piece of the content marketing puzzle. We also need to consider other elements of publishing, such as the content management system, SEO, and publishing it to your website.
This is another criterion where Content at Scale excels. It has a logical workflow gets you from source material to draft to publishing on your website without leaving the app.
Let's dissect the workflow offered by Content at Scale.
Content at Scale is set up so each of your websites or blogs corresponds to one project.
When creating a project, you will be prompted for the following information:
Within the project creation page, you can direct Content at Scale's AI to know more about your website by giving it a context and target audience.
Another interesting feature is the Tone of Voice. There are plenty of default options to guide the writing style of the AI, but what's exciting is the ability to use influencer and custom tones of voice. You can use pre-trained influencer writing styles or train the AI on your brand voice.
After creating a project, you can fine-tune it further through the project settings. You can add post automation-key takeaways, tweets, FAQs, and even CTAs-all automatically done by the AI.
Creating Posts
You can prompt Content at Scale to create posts using five different types of sources:
⦁ Keywords: Give Content at Scale a keyword or keyword phrase, and it gives you a complete, research-backed SEO long-form article.
⦁ YouTube video: You can give the AI a YouTube video it would watch and learn from, which it will then use as a base for the article.
⦁ Podcast or MP3: You can convert an existing podcast into a lengthy educational article using Content at Scale. Amazingly, the AI will add its research and not simply parrot the podcast content.
⦁ Document: If you have an audiobook, pamphlet, or any text document, you can feed that into Content at Scale's AI, and it will generate an article based on that.
⦁ A blog post or other web content: You can also give the AI an existing blog (even from a competitor!) that it can learn from and use as a foundation for your content.
That's a lot of options for various use cases.
But let's take a closer look at creating posts via keywords. While it may seem simple, this option gives you the most control over what the AI generates.
When creating a post from a keyword, Content at Scale prompts you to put in the keyword, some additional context, and the word count range. Seems simple enough, right?
But the amazing thing about this is that you can further customize the post by providing a detailed outline. If you click on "Customize Brief," you can add a title and tell the AI what the sections (H2 headings) should be.
You can even give context within each heading with further instructions on what to write.
This is similar to giving a human writer an outline or a content brief to help set the direction of their work.
You can also add URL sources when generating from a keyword. These will guide Content at Scale's AI to focus its research on the provided sources.
You can even put in your own previous thought leadership pieces so it builds on your expertise.
Pretty nifty!
Along with all of the prompt and input options, Content at Scale also comes with a content editor complete with an optimization score tracker and tools for optimization, such as recommended keywords and entities.
There are plenty of useful features here. You can highlight keywords within the article by clicking on the recommended keyword.
On the Research tab, you can also see the top pieces on Google and insert new AI-generated sections based on those articles.
There's also a built-in plagiarism checker and an AI detection tool. The AI content detector is made by Content at Scale. It is one of the most trusted and most accurate on the market.
The robust WYSIWYG editor has additional tools that power up your content marketing. There are basic editor features like text editing and inserting images, but there are plenty more, like adding click-to-tweets or a table of contents.
There's even a tool to insert a completely new AI-generated text.
Another noteworthy feature is the rewrite option. If you're unhappy with the entire first draft, use Content at Scale's two free rewrites to fix your brief and direct the AI to generate better output.
You can even add additional sources or revise the headings as you see fit. It's similar to giving a human writer some pointers to redo their first draft.
Finally, Content at Scale has direct integration with WordPress and Shopify. This means you can go directly from editing to publishing on your website-as long as it's powered by WordPress and Shopify.
This new AI writing tool already has a growing community.
With a subscription to Content at Scale, you get access to the Scaler community, where you can meet other experts and agencies. Within the community, you also gain access to courses that grant AI certifications.
For continuing education and upskilling on the use of the tool and general marketing advice, there's Content at Scale University. This is, again, only accessible to those with an active subscription.
Their YouTube channel offers webinars, tips, and tutorials all for free.
The value of Content at Scale's community and resources is that the content is not only limited to topics about using the tool-you can gain skills and knowledge about SEO and content marketing from experts.
Content at Scale has four monthly subscription levels, starting at $250.
Integration with WordPress and Shopify
The unique thing about Content at Scale's pricing is that, unlike most AI writing assistants out there, the price is per article instead of per word.
This has several upsides; the most notable is that this makes it more scalable. You can pay $500 for 20 articles, regardless of word count.
Once the AI generates the draft for you, you can do whatever you want with the article-add sections, completely rewrite it, and push it to publish-without any additional payment.
To sum up, Content at Scale is a robust AI writer who produces long-form SEO content in bulk. However, do not expect Content at Scale to be able to write e-books, social media posts, tweets, and the like. It's designed to do one thing well, and it delivers.
Content marketers, agencies, startups, and all businesses that benefit from an efficient workflow for long-form content will find Content at Scale as a welcome addition to their tools.
Jasper AI: All-in-One AI Campaign Assistant
Now, let's turn back to Jasper in this AI tool comparison.
Jasper AI is a comprehensive AI writing assistant. How comprehensive? It boasts of being a complete campaign center, all by itself.
You simply give it a brief, and it can assist you in generating email marketing campaigns, social media, ad copy, and more. And it does so while using your brand voice.
Let's break down some of its features.
Jasper has a proprietary AI engine sourced from OpenAI and mixed with other models.
Quick links:Jasper differs from other AI writing assistants because their software can combine the AI models to be effective in different use cases. This makes their tool versatile and relevant to various businesses.
Jasper AI does not promise to replace a whole marketing and campaign team. Instead, it serves as an effective AI assistant to your already existing team.
You can use Jasper to augment your existing team because it allows you to generate a full-fledged marketing campaign from end to end.
It can make your workflow more efficient, shake off your team's writer's block, and generally make your marketing and sales output quicker.
With Jasper's new Campaigns feature, you can build cohesive marketing campaigns from a single brief. With a feature to let the AI learn your brand voice, you can be sure to have a consistent tone and branding across several campaigns.
Versatile and comprehensive-these describe Jasper AI's core strengths. But remember, it still is an AI assistant instead of a replacement for your team.
Let's look into how Jasper AI's Campaigns work.
There are two types of campaigns you can create in Jasper. A campaign with generated content or a blank campaign.
When setting up a campaign with generated content, you simply need to provide a brief and then select which marketing assets you want Jasper to automatically generate.
You can easily change and edit the components of your campaign intuitively within Jasper's interface.
Two features that stand out in Jasper campaigns are Instant Magic and Campaign Voice.
With Instant Magic, you can generate a new asset within a campaign. Simply choose which asset you would like Jasper to create for you.
Meanwhile, Campaign Voice is an application of Jasper's Brand Voice. With Brand Voice, you can "teach" Jasper your brand identity and unique voice from the materials that you provide.
Simply upload a style guide, samples of your brand's content, your URL, and other materials, and Jasper will generate materials based on your brand's voice.
Unlike Content at Scale, Jasper doesn't have a direct-to-publishing integration with WordPress, Shopify, or any other platforms for which it can generate assets.
It does, however, have integrations with several assistive tools:
⦁ Zapier - to automate processes
⦁ Surfer SEO - for search engine optimization
⦁ Grammarly - to help with editing and proofreading
⦁ Copyscape - to check for plagiarism
Note that these integrations have fees, as they are third-party services.
Jasper has an active Facebook community of 100,000 users. Here, you can interact with fellow marketers and salespeople who use Jasper for their campaigns.
With a simple sign-up, you also get access to Jasper Academy. The Academy contains comprehensive tutorials and lessons on how to use Jasper. You can get a certification as well.
There's also Jasper AI's Youtube channel, which contains tutorials on how to use the platform.
While Jasper offers plenty of resources about using their software, their community and academy don't offer much of anything else.
There is little to no content about marketing or building campaigns, even within their Facebook community. You would have to go somewhere else for that.
Jasper has three pricing tiers, starting at $39 per month.
Jasper previously had a credit-based system with per-word pricing. Now, all plans can use unlimited words. What differs between plans are the number of users, assets, and active campaigns.
Who Is Jasper AI For?
Jasper is for the freelancer or the marketing team that needs that little extra AI boost to help them achieve optimum efficiency. Its strength lies in the comprehensive and cohesive marketing assets that it can create based on a single brief.
However, it is a jack of all trades and a master of none. Jasper is an assistive AI, not a full replacement for hiring human staff.
If you want highly specialized AI that can replicate what a human does completely, you might want to look at other services, such as Content at Scale.
Conclusion: Which is better Content at Scale or Jasper AI?
AI has emerged as the crown jewel in the dynamic world of content creation, with Content at Scale and Jasper AI taking the spotlight. These two contenders cater to different content needs, offering diverse possibilities.
If you're all about nailing SEO-focused, long-form content, Content at Scale is your go-to buddy. Its unique mix of AI engines and algorithms whips up credible, optimized articles in a jiffy.
Its streamlined process makes content management and publishing a breeze, making it a prime pick for businesses after top-notch scalable content.
Imagine having an AI teammate who can whip up various marketing assets-that's Jasper AI. It's a versatile campaign maestro that cooks up email campaigns, social content, and more.
While it's not an all-in-one replacement, it's like the creative sidekick to your marketing team.
Remember, it's not a battle of who's best; it's about picking the right fit. For killer SEO articles, Content at Scale is your hero. Meanwhile, Jasper AI shines when crafting dynamic marketing campaigns.
In this age of AI, knowing your content goals and understanding these platforms' unique talents lets you make an informed choice.
So whether you're aiming for those content gold mines or multifaceted marketing fireworks, these AI tools are your secret sauce to success.
Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.
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