There is simply no denying that there are tons of factors that need to be considered when designing a successful e-commerce site. That being said, one of the most important and one you certainly do not want to overlook is the overall design.
The design not only sets the tone for the user's experience, but it is what the customers will remember most. There are millions of reasons that someone might visit your site and leave without making a purchase, but you do not want a lackluster design to be one of the reasons. And, 3D eCommerce is something that can prevent this.
Simplicity Still Matters
Oftentimes, it is not about the presence or absence of elements that make the biggest difference. No, what really matters is where they are placed in your render. Colors can be tricky, thus it is sometimes easier and simpler to just stick with one. Use lighting instead to catch the viewer's eye when and where it is needed. Always try to keep elements to a minimum. Even when you are trying to achieve a lifelike render that follows nature's sophisticated variation, you'll find that is it all about the lighting. It is the lighting that can make all the difference in the world.
Must Be Natural
When it comes to the term natural, you should think of how you would see it with the naked eye. This might sound more complicated than it is, but it doesn't take any special or sophisticated equipment to look at a scene or an object and capture it with your own eye.
Putting a depiction of this image or scene down on paper or on a computer screen might be a different story entirely, as this sometimes takes the use of complex techniques like beveling, vignetting, or chromatic aberration. However, learn to make the best use of these techniques and you'll be creating photorealistic renders that mimic how the eye views these subjects or scenes.
One Scene at a Time
Sometimes images or scenes can just be too cluttered. This is even true for a 3d product viewer. If you've ever seen an image filled with one too many elements, you know exactly how hard it makes it to find a focal point. Even if you are trying to locate one with the eye, it can still be hard to do. That being said, you never want your viewers searching for a focal point.
This is something their eyes should find naturally within just a few seconds of glancing at the render. Your eyes should gravitate to the same area or point when you glance at the render. To do this, you'll want to pick out a spot and make sure that everything else is secondary to that spot. Always avoid trying to capture everything in a single image, as this oftentimes causes cluttering.
Avoid Popup Windows
If you've visited an e-commerce site today, you already know it's not uncommon to get hit with tons of popups, showcasing a wide range of goods and products. This is something that has become a bit of a trend, but these really do more good than harm. They not only slow down the user's overall experience, but they just tend to get in the way of the viewing experience.