What does it mean to go for a coffee?
Maybe you think of chatting with a friend while you drink something warm and eat something light. It does not have to be a warm cup of coffee and a biscuit or sandwich, going for a coffee can mean to drink a cup of herbal tea or munch on a big ice-cream. You might even include if you had just finished a meal at a restaurant that you will have an alcoholic drink or a dessert.
The concept having a coffee is rather wide and generous. The meaning of the word changes with the context, in some cases you actually only refer to a cup of coffee and bringing you an ice-cream would be wrong.
How about having a coffee and writing a poem?
In a similar way, we constantly extend and change concept. Using this consciously is a way to get innovative ideas. Think of a concept that you learned as a child such as shadow. We learn what causes them and to recognize our own shadow. Yet shadows can still be surprising and strange. Think of the shadow of an airplane or lunar eclipse. if you like photography you may have caught a what looks like shadow underneath a tree in the winter. This shadow is not a real shadow but lack of show underneath the tree. So your concept of shadow can be extended to include snow-shadows.
Think about your business and the concepts that defines it. Can you extend the concept and include new ideas? Or why not simply choose a concept and play around with it.
- What is a sandwich?
- What is a suit?
- What is a. . .
Photo: Zazzle