Coca-Cola recently decided to reintroduce its low-sugar “Coca-Cola Light” in Brazil with a new eye-catching packaging design which is built around the concept of asking consumers, “Do you like it or love it?”. Unsurprisingly, the answer to that question is, “I love Coca-Cola Light!” and I would second that too. Smart!
Commissioned design studio Oz Estratégia + Design the main element of the packaging is a bright red heart, a symbol that could be easily applied to all points of contact with the public, including promotional materials, ad campaigns and of course, on the product itself.
What do you think of it? Just in time for Valentines I would say…