Coca-Cola’s Latest: Ito Na!

By Ethel Merioles @kaxmerio

Mysterious things may have happened in the past: #ItoNa on Twitter, the new Glee cast’s questionable arrival in Manila, mysterious red crates strategically located in several malls around Manila, and this bizarre countdown timer on YouTube. But the wait is finally over. ITO NA! On June 8th, a bunch of cool celebs and bloggers attended the culminating event, all in the name of happiness! What's up with the countdown timers? What's up with the Mystery Crates? If Scooby-Doo and the Gang has the Mystery Machine, Coca-Cola has the Mystery Crates. What's up with the new Glee cast?

ITO NA!

Oh yes, say Glee for Coke!

Four cast members of the hit musical Glee—the new cast of Season 4—helped Coca-Cola with the BIG REVEAL! That's right, Jacob Artist, Dean Geyer, Melissa Benoist, and Becca Tobbin worked alongside Coca-Cola Philippines ambassadors Julia Montes, Kath Bernardo, Enchong Dee, and Joseph Marco! They went around the malls (in BGC, Makati, Antipolo, and QC) where the Mystery Crates are to help share happiness (ergo GLEE) for Coke!

Celebration commenced at around noon and went on until around 6! (And I know I swooned after seeing Dean Geyer.)  

 The great looking guys from Glee!

Coca-Cola Mismo 300 ml costs only P10!

Pretty cool event, don't you agree? When it's about happiness, now I'm sure I'll remember GLEE for Coke. Since the new Coke Mismo is far more convenient to bring, I'm sure a lot of Filipinos will be taking a bottle or two EVERYWHERE very soon! Where will you take your Coke Mismo? Let the guys at Coca-Cola Philippines know by liking facebook.com/CocaCola, facebook.com/PresidentForHappiness and following @Coke_HappyPrez with hashtag #mismo!