They say that marketing is no longer about insisting that your product is the best, but that your product is unique in some way or other. Chopard is offering lovers a new way to express their warm feelings for one another this Valentine’s Day with digital red lanterns offering a magical, if virtual, experience for Valentine’s recipients.
Chances are you’ve seen those beautiful videos of red lantern launches on the web. These Chinese New Years inspired lanterns are created out of paper and candles and launched into the sky like hot air balloons at night, creating beautiful, floating lights against the starry sky.
The new app allows husbands looking for the perfect gift to brows through romantic gift ideas through a virtual sky.
Sending a message with a real red lantern would be pretty much impossible, so until the time comes when we can attach a remote control navigational device to one of these things, the digital red lantern valentine is the next best thing to one of our Chopard Boca Raton selections.
The app is open until February 14 so that anyone who wants to pick up a great gift for their Valentine’s Day sweetheart will have a chance to grab that special something for that special someone.
Gilbert S for Raymond Lee Jewelers, South Florida’s premiere source for buying and selling luxury watches and designer jewelry.