This is what I love to see – a business not talking about features that every other competitor can offer or some generic headline about how they’re #1. Instead Chemical Bank has positioned themselves as THE bank still proud to call Michigan home and fighting to keep the state and its residents financially secure. It’s hard to compete with a business that has goals bigger than just turning a profit.
Extra Credit Projects, in collaboration with the Gravity Six Alliance, produced this campaign to solidify Chemical Bank’s foothold in their homestate. The “HI” board below was positioned at the Ohio-Michigan border to welcome visitors. It’s nice to see a campaign with so many unique pieces that still looks cohesive.