Any Olympic junkies out there? If you’re like me, you’ve been watching the trials these past couple weeks. And you’ve probably seen a commercial by P&G that salutes Moms. It’s a great spot, with heart-warming music, but have you seen the full version? I almost cried the first time I saw it…and then quickly sent it to my Mum and Grandma.
Wieden + Kennedy is the ad agency behind it all. They’re the ones that have brought you all the Nike / Just Do It work for the past decade or more. And the commercial was directed by the Alejandro González Iñárritu, who directed Babel.
Hope this sets your Monday off right!