For the first time, electric vehicle maker Tesla has unveiled an official Model 3 and Model X in purple. The automaker showcased these brightly colored electric cars as part of a video game campaign with Tencent in China.
Recently, Tesla collaborated with the Chinese video game company to showcase its electric vehicles in "Game Of Peace," which is the Chinese version of the PUBG mobile game. For some reason, Tencent had to rename PUBG as the " game of peace " in China.
To promote Tesla and mobile gaming, the two companies organized this massive marketing strategy for China.
Before that, we also saw a video of Tesla Model 3 and Model X with new skins on the Rey LAGARTO YouTube channel. In the video you can see how the Model 3 with this new skin arrives in a large drop crate.
Similar to the video game, a purple colored Model 3 with a large crate behind is placed outside a shopping mall in Shanghai. In addition, two models disguised as characters from the game accompanied the electric car.
This special edition Tesla Model 3 is also available in a few Tesla stores in China. Additionally, Model X is seen at the Chengdu Motor Show wearing the same "Game Of Peace" scarf.
While these cars are on display in various stores, it is still unclear whether Tesla will sell them or not. Most likely, they are for marketing purposes only and will not be available to customers.
Symbiotic marketing strategy
In addition to being the world's largest EV maker, Tesla is also known for its unique marketing. However, this is the first time we've seen Tesla partnering with a games company. Either way, Tesla and Tencent are well-known companies and this partnership will likely benefit both brands in China.
Tesla is making a lot of efforts to establish itself in China. From introducing new batteries for the China-specific Model 3 to adopting new marketing strategies, Tesla is trying everything.
Let us know what you think of these purple Tesla Model 3 and Model X.