Today, we are pleased to share a case study about one of our main Polish customers. BAN.pl has been working with us for over 4 years and built a successful rich media strategy.
BAN.pl is a premium advertising network focused on business (e.g. Money.pl, LinkedIn.com) and lifestyle sites (like Endomondo.com, Menshealth.pl, Runners-World.pl). They started to work with Smart AdServer in 2010 and display ads on all type of supports: web, mobile web, mobile apps as well as video. BAN.pl delivers over 500 million ad impressions to 12 million unique visitors.
BAN.pl Objectives
– Provide advertisers with stable and reliable delivery of ad impressions on high quality content websites
– Create advanced ad experiences with rich media ad formats
– Do not hire a dedicated team with design and technical skills
– Be independent from creative agencies to avoid third party costs
Solution provided by Smart AdServer
1 – A Rich Media library integrated in the ad server
Smart AdServer has a very unique approach of Rich Media management. The ad server directly integrates a rich media library with a wide range of pre-defined Rich Media ad formats suitable for any type of supports – web, mobile web and applications. The Rich Media templates are in the trafficking workflow which significantly improves ad operations effectiveness.
2 – Easy set up and trafficking
Building Rich Media ads just requires to upload simple assets and a few clicks in the trafficking interface. No need for technical skills, it is just a matter of ticking boxes and adjusting parameters. 3 steps : ad template selection, creative file upload, simple ad customization.
3 – New templates and custom development
The local experts of Smart AdServer have partnered with BAN.pl team to adapt existing Rich Media templates to BAN.pl particular needs.
In addition, BAN.pl takes advantage of all new templates that are developed by Smart AdServer’s rich media team and can propose to advertisers brand new ad formats that drive user engagement.
Results
– Campaign costs are 15-30% lower than through a rich media vendor
– Examples of campaign successes
Paweł Ścieszko, Head of Traffic, BAN.pl :
“We recommend Smart AdServer as it is a powerful tool that allows us to deliver premium services to our clients.”
You can also find the full case study on Slideshare.
Check out our rich media capabilities, visit our rich media gallery.