Cacharel Changes Name to Cacharel Paris by Fall 2013

The fashion industry has been experiencing major restructuring and other changes in fashion houses and brands these days. For instance, Louis Vuitton has a new Chief Executive Officer, while everyone can expect more life in Maison Martin Margiela as it has a new designer on board. The latest in the merry goings-on is the change of name of Cacharel to Cacharel Paris. This is apart from for the appointment of a new CEO for the French fashion brand. Alibert as new Cacharel headRichard Alibert, who once headed Bonpoint and Céline was appointed to take over the executive charges of the company. One of his very first actions as Cacharel’s CEO was the announcement of the plan to bring in-house design back as the responsibility of the house. He also revealed that by fall of next year, Cacharel will be known as Cacharel Paris. Haute Couture to contemporaryIn line with the change in its name, Alibert also announced the transformation of the Cacharel line from haute couture to modern, easy, and contemporary design. Fashion mavens Dawei Sun and Ling Liu, the duo that took over the job of Cédric Charlier when the latter’s contract was not renewed by the company last year, will still work as top design makers for the house. Lower Prices from Cacharel ParisThe Cacherel line is envisioned by Alibert as one that offers modern designs with evidently strong touches of high-fashion French styles. As its designs turn to be more contemporary, Cacharel becomes accessible to the general public since it now offers its collections at lower prices. Designer clothes will become available at 30% lower price points. Shirts will be priced at $200 to $235 come fall 2013. Cacharel dresses will also be priced lower at $325 to around $455, while quality coats will be around $650.More Affordable for everyoneThe change of the name of the brand to Cacharel Paris seems a start of good things happening at the company. For one thing, the brand has always been known for tasteful clothing with expensive prices. Now that it has decided to offer a lower price point, it has become more competitive and a sure threat to quality yet lower-priced French fashion brands like Carven.Image Sources: FashionDaily